Chapter 8 Flashcards
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a direct reflection of a particular show’s competitive performance.
The Public Broadcasting Act of 1967
united the educational stations into an important network
A couple popular cable networks
ESPN and MTV
Why do network and network-type content dominate television?
Availability, the audience, production and distribution
The price of a syndicated program depends on what?
the market size, the level of competition between the stations in the market, and the age and popularity of the program itself
First-run syndication
programming produced specifically for sale into syndication on a market-by-market basis.
basic cable
local broadcast stations and services with broad appeal
subscription TV
early experiments with over-the-air pay television
Premium services come in two forms:
movie channels that offer packages and pay-per-view channels
cord-cutting
viewers leaving cable and DBS altogether and relying on Internet-only television
zero-TV homes
those that simply have no TV set
VCR
video cassette recorder
time-shifting
taping a show for later viewing
zipping
fast-forwarding through taped commercials
DVD
digital video disc
Using a DVD….
subtitle a movie in a number of languages, search for specific scenes, bonus features
DVR
digital video recorder, can rewind
bandwidth
a communication channel’s information-carrying capacity
Nipkow disc
first workable device for generating electrical signals suitable for the transmission of a scene
pixel
the smallest picture element in an electronic imaging system such as a television or computer screen
microwave relay
transmitting system in which super-high-frequency signals are sent from land-based point to land-based point
nonlinear TV
watching television on our own schedules, not the programmer’s
red scare
mccarthyism
Edward R. Murrow
famous news reporter
Walter Cronkite
the most trusted new anchor guy
Linear TV
Having a set time to watch a tv program
GTAM meter
Global television audience metering
long-tail viewing
true measure of a TV program’s viewership over time, across multiple platforms, and on-demand
total viewer impressions
TV audience measurement using the actual number of people watching rather than a percentage of possible viewers who tune in
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clear time
when local affiliates carry a network’s program
reverse compensation
fee paid by a local broadcast station for the right to be a network’s affiliate
multiple system operator
a company owning several different cable television operations
à la carte pricing
charging cable subscribers by the channel, not for tiers
broadband
a channel with broad information-carrying capacity
bundling
delivering television, VOD, audio, high-speed Internet access, long-distance and local phone service, multiple phone lines, and fax via cable
What was the impact on television of the Quiz show scandal?
changed the way the networks did business. Advertising agencies would hire productions for specific sponsors and they had a say in it. Now the sponsors have to pay to be in programs and dont have a say
What was the impact on television of the I Love Lucy?
Industry moved from New York to Hollywood, filmed reruns, and weekly series produced quicker and cheaper.
What was the impact on television of the McCarthyism?
allowed television to demonstrate its enormous power as a vehicle of democracy and freedom.
What was the impact on television of the Nielsen Ratings?
Started reporting television ratings.
syndication
Sale of television content to stations on a market-by-market basis
Premium Cable
cable television channels offered to viewers for a fee above the cost of their basic subscription
importation of distant signals
delivery of distant television signals by cable television for the purpose of improving reception
fiber optics
signals carried by light beams over glass fibers
over-the-top
television delivery without the involvement of an MSO
