Chapter 2

Question 1

What are a few ways traditional media industries have changed?

Answer 1

Sales of CDs continue to decrease, movie attendance is flat, traditional TV networks possess only 30% of the viewing audience, DVD sales and rentals are dropping dramatically, electronic sell through

Question 2

Conglomerates and ramifications/issues

Answer 2

conflict of interest, bottom-line mentality is money, economies of scale, degradation of media content/loss of enterprise reporting, oligopoly, and new deserts and ghost papers

Question 3

Some changes

Answer 3

concentration of ownership, conglomeration, economies of scale, and oligopoly

Question 4

globalization

Answer 4

lack of diversity of expression, respecting local values and customs shorthand for pursuing profits at all costs, conflict between localism and globalization.

Question 5

audience fragmentation

Answer 5

narrow casting, niche marketing, streaming ad insertion, zone casting, location-based mobile advertising, and taste publics

Question 6

hyper commercialism

Answer 6

product placement (shown for a fee), brand entertainment - character in the program, payola - money for songs to be played

Question 7

Erosion distinctions; 3 reasons for media convergence

Answer 7

Wifi always accessible, synergy (one organization delivers film, TV, book, and magazines), Platform agnostic (no preference for platform)

Question 8

Interpreter A

Answer 8

The content producer, blogs and user generated content, cost of entry - no start up money required

Question 9

Message

Answer 9

Really simple Syndication - personalized feeds, Appointment consumption (specific time), consumption on demand ( anywhere any time)

Question 10

Interpreter B and feedback

Answer 10

The audience, feedback has changed, mouse clicks are tracked, online viewing is tracked and analyzed.

Question 11

Result

Answer 11

content is more flexible and immediate and content creators/distributers are now more democratic.

Question 12

Meme culture

Answer 12

online idea or image that is repeatedly copied, manipulated and shared, depend on us to share, hateful memes can be weaponized

Question 13

day-and-date release

Answer 13

simultaneously releasing a movie to the pub­lic in some combination of theater, cable, DVD, and download

Question 14

media multitasking

Answer 14

simultaneously consuming many different kinds of media

Question 15

electronic sell-through (EST)

Answer 15

buying of digital download movies

Question 16

convergence

Answer 16

the erosion of traditional distinctions among media

Question 17

platform agnostic

Answer 17

having no preference where media content is accessed

Question 18

concentration of ownership

Answer 18

ownership of different and numerous media companies concentrated in fewer and fewer hands

Question 19

conglomeration

Answer 19

the increase in the ownership of media outlets by nonmedia companies

Question 20

enterprise reporting

Answer 20

stories written not from press releases, but those journalists discover on their own

Question 21

news desert

Answer 21

communities starved for news vital to their existences due to a lack of journalistic resources

Question 22

ghost papers

Answer 22

once-prospering newspapers cut to bare bones in an effort to maximize profits

Question 23

economies of scale

Answer 23

concept that relative cost declines as the size of the endeavor grows

Question 24

community information district (CiD)

Answer 24

special service district paid for by taxes or annual fees assessed in a geographic area to support local journalism

Question 25

oligopoly

Answer 25

a media system whose operation is dominated by a few large companies

Question 26

globalization definition

Answer 26

ownership of media companies by multinational corporations

Question 27

audience fragmentation

Answer 27

audiences for specific media content becoming smaller and increasingly homogeneous

Question 28

narrowcasting, targeting, niche marketing

Answer 28

aiming broadcast programming at smaller, more demographically homogeneous audiences

Question 29

zonecasting

Answer 29

technology allowing radio stations to deliver different commercials to specific neighborhoods

Question 30

location-based mobile advertising

Answer 30

technology allowing marketers to send targeted ads to people where they are in the moment

Question 31

streaming ad insertion

Answer 31

insertion into streamed content of individually tailored commercials based on user data

Question 32

addressable technologies

Answer 32

technology permitting the transmission of very specific content to equally specific audience members

Question 33

taste publics

Answer 33

groups of people or audiences bound by little more than their interest in a given form of media content

Question 34

hypercommercialism

Answer 34

increasing the amount of advertising and mixing commercial and noncommercial media content

Question 35

product placement

Answer 35

the integration, for a fee, of specific branded products into media content

Question 36

brand entertainment

Answer 36

when commercials are part of and essential to a piece of media content

Question 37

payola

Answer 37

payment made by recording companies to DJs to air their records

Question 38

webisode

Answer 38

Web-only television show

Question 39

Wi-Fi

Answer 39

wireless Internet

Question 40

synergy

Answer 40

the use by media conglomerates of as many channels of delivery as possible for similar content

Question 41

blog

Answer 41

regularly updated online journal

Question 42

user-generated content

Answer 42

content created by users of a brand and made available for commercial or other promotional use

Question 43

cost of entry,

Answer 43

amount of money necessary to begin media content production

Question 44

RSS (really simple syndication

Answer 44

aggregators allowing Web users to create their own content assembled from the Internet’s limitless supply of material

Question 45

appointment consumption

Answer 45

audiences consume content at a time predetermined by the producer and distributor

Question 46

consumption on demand

Answer 46

the ability to access any content, anytime, anywhere

Question 47

meme

Answer 47

an online idea or image that is repeatedly copied, manipulated, and shared

Question 48

meme wars

Answer 48

the use of images, slogans, and video for political purposes, typically employing disinformation and half-truths