Chapter 2 Flashcards
What are a few ways traditional media industries have changed?
Sales of CDs continue to decrease, movie attendance is flat, traditional TV networks possess only 30% of the viewing audience, DVD sales and rentals are dropping dramatically, electronic sell through
Conglomerates and ramifications/issues
conflict of interest, bottom-line mentality is money, economies of scale, degradation of media content/loss of enterprise reporting, oligopoly, and new deserts and ghost papers
Some changes
concentration of ownership, conglomeration, economies of scale, and oligopoly
globalization
lack of diversity of expression, respecting local values and customs shorthand for pursuing profits at all costs, conflict between localism and globalization.
audience fragmentation
narrow casting, niche marketing, streaming ad insertion, zone casting, location-based mobile advertising, and taste publics
hyper commercialism
product placement (shown for a fee), brand entertainment - character in the program, payola - money for songs to be played
Erosion distinctions; 3 reasons for media convergence
Wifi always accessible, synergy (one organization delivers film, TV, book, and magazines), Platform agnostic (no preference for platform)
Interpreter A
The content producer, blogs and user generated content, cost of entry - no start up money required
Message
Really simple Syndication - personalized feeds, Appointment consumption (specific time), consumption on demand ( anywhere any time)
Interpreter B and feedback
The audience, feedback has changed, mouse clicks are tracked, online viewing is tracked and analyzed.
Result
content is more flexible and immediate and content creators/distributers are now more democratic.
Meme culture
online idea or image that is repeatedly copied, manipulated and shared, depend on us to share, hateful memes can be weaponized
day-and-date release
simultaneously releasing a movie to the public in some combination of theater, cable, DVD, and download
media multitasking
simultaneously consuming many different kinds of media
electronic sell-through (EST)
buying of digital download movies
convergence
the erosion of traditional distinctions among media
platform agnostic
having no preference where media content is accessed
concentration of ownership
ownership of different and numerous media companies concentrated in fewer and fewer hands
conglomeration
the increase in the ownership of media outlets by nonmedia companies
enterprise reporting
stories written not from press releases, but those journalists discover on their own
news desert
communities starved for news vital to their existences due to a lack of journalistic resources
ghost papers
once-prospering newspapers cut to bare bones in an effort to maximize profits
economies of scale
concept that relative cost declines as the size of the endeavor grows
community information district (CiD)
special service district paid for by taxes or annual fees assessed in a geographic area to support local journalism
oligopoly
a media system whose operation is dominated by a few large companies
globalization definition
ownership of media companies by multinational corporations
audience fragmentation
audiences for specific media content becoming smaller and increasingly homogeneous
narrowcasting, targeting, niche marketing
aiming broadcast programming at smaller, more demographically homogeneous audiences
zonecasting
technology allowing radio stations to deliver different commercials to specific neighborhoods
location-based mobile advertising
technology allowing marketers to send targeted ads to people where they are in the moment
streaming ad insertion
insertion into streamed content of individually tailored commercials based on user data
addressable technologies
technology permitting the transmission of very specific content to equally specific audience members
taste publics
groups of people or audiences bound by little more than their interest in a given form of media content
hypercommercialism
increasing the amount of advertising and mixing commercial and noncommercial media content
product placement
the integration, for a fee, of specific branded products into media content
brand entertainment
when commercials are part of and essential to a piece of media content
payola
payment made by recording companies to DJs to air their records
webisode
Web-only television show
Wi-Fi
wireless Internet
synergy
the use by media conglomerates of as many channels of delivery as possible for similar content
blog
regularly updated online journal
user-generated content
content created by users of a brand and made available for commercial or other promotional use
cost of entry,
amount of money necessary to begin media content production
RSS (really simple syndication
aggregators allowing Web users to create their own content assembled from the Internet’s limitless supply of material
appointment consumption
audiences consume content at a time predetermined by the producer and distributor
consumption on demand
the ability to access any content, anytime, anywhere
meme
an online idea or image that is repeatedly copied, manipulated, and shared
meme wars
the use of images, slogans, and video for political purposes, typically employing disinformation and half-truths
