Chapter 2 Flashcards
What are a few ways traditional media industries have changed?
Sales of CDs continue to decrease, movie attendance is flat, traditional TV networks possess only 30% of the viewing audience, DVD sales and rentals are dropping dramatically, electronic sell through
Conglomerates and ramifications/issues
conflict of interest, bottom-line mentality is money, economies of scale, degradation of media content/loss of enterprise reporting, oligopoly, and new deserts and ghost papers
Some changes
concentration of ownership, conglomeration, economies of scale, and oligopoly
globalization
lack of diversity of expression, respecting local values and customs shorthand for pursuing profits at all costs, conflict between localism and globalization.
audience fragmentation
narrow casting, niche marketing, streaming ad insertion, zone casting, location-based mobile advertising, and taste publics
hyper commercialism
product placement (shown for a fee), brand entertainment - character in the program, payola - money for songs to be played
Erosion distinctions; 3 reasons for media convergence
Wifi always accessible, synergy (one organization delivers film, TV, book, and magazines), Platform agnostic (no preference for platform)
Interpreter A
The content producer, blogs and user generated content, cost of entry - no start up money required
Message
Really simple Syndication - personalized feeds, Appointment consumption (specific time), consumption on demand ( anywhere any time)
Interpreter B and feedback
The audience, feedback has changed, mouse clicks are tracked, online viewing is tracked and analyzed.
Result
content is more flexible and immediate and content creators/distributers are now more democratic.
Meme culture
online idea or image that is repeatedly copied, manipulated and shared, depend on us to share, hateful memes can be weaponized
day-and-date release
simultaneously releasing a movie to the public in some combination of theater, cable, DVD, and download
media multitasking
simultaneously consuming many different kinds of media
electronic sell-through (EST)
buying of digital download movies
convergence
the erosion of traditional distinctions among media
platform agnostic
having no preference where media content is accessed
concentration of ownership
ownership of different and numerous media companies concentrated in fewer and fewer hands
conglomeration
the increase in the ownership of media outlets by nonmedia companies