Chapter 7

Question 1

Product

Answer 1

Anything offered to a market to serve a need
Includes
Services. Events. Persons. Place . Organizations or ideas

Question 2

Service

Answer 2

A type of product such as activities, benefits, intangible do not result in ownership

Question 3

Consumer products

Answer 3

Products bought by consumers for personal consumption

Question 4

Convenience product

Answer 4

A consumer product that are bought frequently, immediately, these are everyday buy

Detergent candy magazines fast food

Question 5

Shopping products

Answer 5

A product that the consumer usually compares to other products and thinks about sustainability quality price and style

Furniture clothing major appliances

Question 6

Specialty products

Answer 6

A consumer product with unique characteristics or brand identification for a specific target market that is willing to make a special purchase effort

A specific car brand or clothing brand which people give brand expectancy

Question 7

Unsought products

Answer 7

Consumer products that consumers don’t know about or don’t usually buy

Life insurance Preplanned funeral services
Blood donations

Question 8

Industrial products

Answer 8

A product bought by individuals and organizations for further processing or for use in conducting business

Question 9

Materials and parts

Answer 9

Raw materials or manufactured parts

Wheat corn livestock
Iron petroleum

Question 10

Capital items

Answer 10

Are products that aid in buyers production or operations including instillation and accessory equipment

Factories offices generators elevators large computer desks

Question 11

Supply and services

Answer 11

An industrial product that provides company with suppliers to operate

Lubricant coal paper pencils

Question 12

Social marketing

Answer 12

Use of commercial marketing such as ads to bring up problems notify people of situations and influence individuals behavior to improve their well being and that of society

Question 13

Product quality

Answer 13

A positioning tool this characterizes a product or service and whether it has the ability to satisfy customer needs

Question 14

Packaging

Answer 14

Designing and producing the container or wrapper for a product

Now part of design and the brand must look good

Question 15

Product line

Answer 15

A group of products that are closely related in function manner sold to the same group sold same place or have same price range

Nike apparel several lines
The spring line

Question 16

Product portfolio or mix

Answer 16

All the product lines and items that a particular seller offers

Question 17

Service intangibility

Answer 17

The service can’t be seen tasted felt heard smelt

Question 18

Service inseparability

Answer 18

Both the provider and the customer affect service outcome. Thus the service provider can’t be separated from the service because the customer becomes a co-producer
Services produced and consumed at same time

Question 19

Service variability

Answer 19

The quality of service depends on who provides it when where

Could be a certain brand or even a certain employee at the company

Question 20

Service perishability

Answer 20

Services that can not be stored for later sale or use

Doctors charge for missed appointments

Question 21

Service profit chain

Answer 21

The chain that starts with the company making employees happy which makes them make customers happy

Internal service quality 
Satisfied employees 
Great service 
Loyal customers 
Healthy service profit any growth

Question 22

Internal marketing

Answer 22

Motivate employees to work as team

Question 23

Interactive marketing

Answer 23

Training service employees in the fine art of interacting with customers to better satisfy needs

Question 24

Brand equity

Answer 24

The differential effect that knowing the brand name has on customer response to the product or its marketing

Question 25

Store brand

Answer 25

A brand created buy a reseller

Walmart

Question 26

Co branding

Answer 26

Using the established brand names of two different companies on the same product