Ch 10 Flashcards
Value delivery network
A network composed of supporters distributors and ultimately customers who partner with each other improve performance and deliver customer value
Channel level
Each person in the product channel is a different channel level. Producer and final buyer in every level to an extent
Conventional distribution channel
Channel that has marketing intermediaries who are each a separated business seeking to maximize its own profit. Hard to resolve channel conflict
Verticals marketing system
A channel where the intermediaries act as a unified system one channel owns the others or they have contracts in between them
Corporate contractual administered
Corporate VMS
A vertical marketing system that combines successive stages of production and distribution into one single ownership
Ex Kroger
Contractual
verticals marketing system in which independent firms at different levels of p and d join together through contract
Most common type franchise organization
Administered VMS
A vertical marketing system that coordinates successive stages of production and distribution through the size and power of one of the parties
One or more dominant parties
Horizontal marketing system
A channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity
Walmart and macdonalds in store partnerships
Multichannel distribution system
A single firm sets up two or more marketing channels to reach one or more customer segments
Disintermediation
The cutting out of marketing intermediaries
Ex online music no more transport of cds
Marketing channel design
Designing a channel based off of consumer needs and preferences
Marketing channel management
Selecting managing and motivating individual channel members and evaluating their performance over time
Marketing logistics
Plannning and contrlong the physical flow of from points of origin to points of consumption
Shaving off just a little saves a lot
Water bottle cap
