Ch 11 Flashcards
1
Q
Retailing
A
All activities inclvolved in selling a service or goods directly to final consumers
2
Q
Shopper marketing
A
Using in store promotions and advertising to extend brand equity and encourage pop decisions
3
Q
Specialty store
A
A store that carries a narrow product line with a deep assortment within that line
Includes category killer
4
Q
Department store
A
Retail or carries wide variety of things
5
Q
Factory outlets
A
J crew. Gap. Levi
6
Q
Warehouse club
A
Costco
7
Q
Corporate chains
A
Two or more outlets that are commonly owned and controlled
8
Q
Franchise
A
A contractual association that buy the right to own and operate one or more units in the franchise system
9
Q
Wholesaling
A
All the activities involved in selling good last and services to those buying for resale purposes
