Chapter 16 Flashcards
Sustainable marketing
Socially or environmentally responsible marketing that meets the present and future needs of consumers and businesses
Now vs future chart
Marketing concept. Strategic planning concept
Societal marketing con. Sustainable marketing
Marketing criticism
High price Deceptive practices High pressure sell sell sell Shoddy products planned obsolescence Poor services to disadvantaged consumers Materialism
Consumerism
An organized movement of citizens and government agencies designed to improve the right and power of buyers in relation to sellers
Environmentalism
An organized movement of concerned citizens, businesses, and government agencies designed to protect and improve people’s current and future living environment
Concerned with environment
Environmental sustainability
A management approach that involves developing strategies that both sustain the environment and produce profits for the company
Creating green products even
Consumer oriented marketing
A principle of sustainable marketing holding that a company should view and organize its marketing activities from the consumer’s point of view
Customer value marketing
A principle of sustainable marketing holding that a company should put most of its resources into customer value building marketing investments
Innovative marketing
A principle o sustainable marketing that requires a company to seek real product and marketing improvements
Sense of mission marketing
A principle of sustainable marketing that a company should define its mission in broad social terms rather than narrow product terms
Societal marketing
A principle of sustainable marketing that a company should make marketing decisions by considering consumers wants the companies requirements consumers long run interest and societies long run interest
Deficient products
Products that have neither immediate appeal nor long run benefits
Pleasing products
Products with high immediate satisfaction but may hurt consumers in the long run
Salutary products
Products that have low immediate appeal but may benefit consumers in the long run
Desirable products
Products that give both immediate satisfaction and long run benefits
