Chapter 3 Flashcards
Technical environment
Forces the create new technologies creating new products and market opportunities
Political environment
Laws, government agencies, and pressure groups that influence and limit various organizations and individuals in a given society
Cultural environment
Institutions and other forces that affect society’s basic values, perceptions, preferences, and behavior
Motive
A need that is sufficiently pressing to direct the person to seek satisfaction of the need
Perception
The process by which people select, organize, and interpret information to form a meaningful picture of the world
Learning
Changes in an individual behavior arising from experience
Belief
A descriptive thought that a person holds about something
Attitude
A person favorable or unfavorable evaluations, feelings and tendencies toward towards an objective or idea
Cognitive dissonance
Buyer discomfort caused by post purchase conflict
New product
A good service or idea that is perceived by potential customers as new
Adoption process
The mental process through which an individual passes from first hearing about an innovation to final adoption
