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Marketing > Ch14 > Flashcards

Ch14 Flashcards

1
Q

Engaging directly with targeted customers to intake direct response and build lasting customer relationships

A

Direct and digital marketing

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2
Q

Branded community website

A

ESPN all things sports

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3
Q

Viral marketing

A

The digital version of word of mouth marketing using videos ads that people will seek out or pass to friends

Blogs
Social media

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Marketing (20 decks)

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