Chapter 6 Module Flashcards
Absolute Threshold
Smallest amount of sensory stimulation that can be reliably detectected 50% of the time.
Signal Detection Theory
A theory predicting how and when we detect the presence of a faint stimulus amid background stimulation.
Assumes that there is no absolute threshold and that detection depends on context.
Hit Stimulus: Present and detected
Miss Stimulus: Present and missed
False Alarm: Absent and detected
Correct Detection: Absent and missed
Difference Threshold
Minimum difference between two stimuli required for detection 50% of the time.
Weber’s Law.
More stimulus: less detection in difference changes.
Weber’s Law
For a difference to be perceptible, two stimuli must differ by a constant proportion rather than amount.
The Influence of Stimuli Below Absolute Threshold
Stimuli below the absolute threshold still may influence perception, even if it is undetected.
Subliminal Persuasion
May produce a fleeting & subtle effect on behaviour.
Discounts effectiveness of subliminal advertising & self-improvement.
Subliminal Stimuli
Too weak to detect 50% of the time.
Subliminal Sensations
Too fleeting to enable exploitation with subliminal messages.
Sensation
Process by which sensory receptors & nervous system receive & represents stimulus energies from our environment.
Perception
Process of organizing & interpreting sensory information, enabling us to recognize meaningful objects & events.
Transduction
Conversion of one form of energy into another.
Transforming sights, sounds, and smells into neural impulses that our brain can interpret.
Psychophysics
A study of the relationship between physical characteristics of stimuli and our psychological experience with them.
Ex. Physical world: light. Psychological world: Brightness.
Bottom-Up Processing
Analysis begins with sensory receptors relaying information to the brain and then works up to higher levels of processing.
Top-Down Processing
Constructs perceptions from sensory input by drawing on past experiences and expectations.
Perceptual Constancy
Perceiving objects as unchanging even as illumination and retinal images change.
Colour and brightness constancy
Shape and size constancies
Shape and Size Constancies
We perceive the form of familiar objects as constant even while our retinal images of it changes.
Size Distance Constancies
Knowing that things are the same size, eventhough they adjust size based on distance.
Relative Luminance
The relative brightness of any point in a colorspace.
Can lead to optical illusions.
Vision
Transforms light energy into neural signals.
Represents objects in the environment in terms of shape, size, colour, and location
Parts of the Eye
Iris
Pupil
Lens
Cornea
Retina
Fovea (Point of central focus)
Blind Spot
Optic Nerve to brain’s Visual Cortex
Retina
Contains receptor rods, cones, and layers of neurons (bipolar and ganglion cells).
Rods
Function in dim light
Detect black & white vision, but not colours
Necessary for peripheral and twighlight vision
Owls
Cones
Near center of retina (fovea)
Function in bright or day light
Detect fine deatil
Enable colour perception
Young-Helmholtz Trichromatic (3-Colour) Theory
3 types of colour receptor cones: red, green and blue
All colours we perceive are created by combinations of these cones.
Opponent-Process Theory
Neural processing of things based on 3 sets of opponent colours:
Red vs. green
Yellow vs. Blue
White vs. Black
Dual Process Theory of Colour Processing
- Retina’s red, green, blue cones respond in varying degrees
- The cones’ responses are then processed by opponent-process cells
The two theories are complementary
Colour-Deficient Vision
People missing red or green cones have trouble differentiating red from green.
Feature Detection
Ganglion cells in the eye send signals directly to visual cortex in response to certian features.
Edges, lines, angles, and movements.
Supercells integrate these feature signals to recognize more complex forms.
Taste Sensations
1.Sweet
2.Sour
3.Umami
4.Bitter
5.Salty
Supertasters
Twice as many taste buds as regular tasters.
Tend to dislike taste of alcohol and bitter tastes.
Identified with PTC.
Categories of Tasters
Non-tasters
Regular tasters
Supertasters
Sensory Interaction
When one sense affects another sense.
Ex. the taste of strawberry interacts with its smell and texture on the tongue to produce flavour.
McGurk Effect
Visual information received from mouth movement does not correspond to auditory information received from spoken sounds.
The brain makes a best guess by perceiving a third sound.