Chapter 5: Planning Flashcards
The foundation of successful management
Setting goals and deciding how to achieve them
Planning
A document that outlines how goals are going to be met
Plan
A document that outlines a firm’s goals, the strategy for achieving them, and the standards for measuring success
Business plan
Sets the long-term goals and direction for an organization
Strategy
A process that involves managers from all parts of the organization in the formulation and the implementation of strategies and strategic goals
Strategic management
An organization’s purpose or reason for being
Mission
Expresses the purpose of the organization
Mission statement
Long-term goal describing “what” an organization wants to become. It casts a clear and motivational picture of the ultimate goal the organization wants to persure
Vision
Expresses what the organization should become, where it wants to go strategically
Vision statement
Also called core values statement
Values statement
Expresses what the company stands for, its core priorities, the values its employees embody, and what its products contribute to the world
Values statement
A process that determines what the organization’s long-term goals should be for the next one to five years with the resources they expect to have available
Strategic planning
They determine what contributions their departments or similar work units can make with their given resources during the next 6-24 months
Tactical planning
They determine how to accomplish specific tasks with the available resources withing the next 1-52 weeks
Operational planning
Also known as an objective
Goal
A specific commitment to achieve a measurable result within a stated period of time
Goal
Are goals either long term or short term?
Both
Generally referred to as strategic goals
Long-term goals
They tend to span 1 to 5 years and focus on achieving the strategies identified in a company’s strategic plan
Long-term goals
Sometimes referred to as tactical or operational goals
Short-term goals
They generally span 12 months and are connected to strategic goals in a hierarchy know as a means-end chain
Short-term goals
Shows how goals are connected or linked across an organization
Means-end chain
A plan that “breaks long-term output into short-term targets: or goals
Operating plan
Defines the course of action needed to achieve a stated goal
Action plan