Chapter 5 Flashcards
What is perception?
A process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment. This is important because behaviour is based on the perception of reality. Differs per culture
Which factors is perception based on?
- Perceiver: attitude, personality, motivation, expectations etc.
- Object (target) being perceived: things that stand out in a group/against their background
- Situation/context in which a perception is created: time, location, light, setting and other situational factors
What is attribution theory?
This theory tries to explain how we judge people differently, based on the meaning we attribute to behaviours. We try to determine whether certain behaviours are caused by internal or external factors.
What are internally caused behaviours?
This behaviour is caused by what we believe to be under the control of the individual
What are externally caused behaviours?
This behaviour is caused by the situation we imagine forces an individual to do something.
What does the decision between internally and externally caused behaviour?
- Dinstinctiveness: whether an individual acts differently in different situations
- Consensus: behaviour is widely shared
- Consistency: does person respond the same way over ceratin period of time
What is fundamental attribution error?
The tendency to underestimate external influences and overestimeate internal influences when judging others.
What is a self-serving bias?
The tendency to attribute success to internal factors and failures to external factors. This is a consequence of fundamental attribution error
what is selective perception?
The tendency to selectively interpret what one sees on the basis of one’s interests, background, experience and attitudes. This is because we can’t observe everything.
What is the halo effect?
The tendency to draw a general impression about individuals based on a single characteristics.
What are contrast effects?
This is the evaluation of characteristics affected by comparisons with other people who rank higher or lower on the same characteristics
What is stereotyping?
Judging someone based on one’s perception of the group to which that person belongs/ They help us make decisions quickly.
What are decisions?
Choices made from among two or more alternatives. These are largely influenced by perceptions/ This is becoming more important because individual decisions making within the organizations is increasing. Decisions are made as a reaction to problems.
What is a problem?
This is the occurrence of discrepancies between how things are and how you want them to be.
What is rational?
This is characterized by making consistent, value-maximizing choices within a specific constraints.
What are the three types of decision making?
- Rational decision-making
- Bounded rationality
- Intuitive decision-making
What is the rational decision-making model?
This model describes how individuals should behave to maximize their desired outcome. Chooses option with highest utility. They rely on the assumption that decision-maker has perfect information scenario.