Chapter 4: Attention Flashcards
What is attention
- attention is the ability to focus cognitive resources on stimuli
- internal or external
What is directed attention
what happens without it
- directed attention gives us the ability choose what we want to focus on
- it allows us to hold information for further processing
- without directed attention we would be passively focusing on the brightest/ loudests stimuli
Why is attention a limited resource (2)
- cant pay attention to everything all the time
- attention is energy consuming
ex. you are tired after a long drive or lecture
What is Selective Attention
- attending to one thing while ignoring others
ex. conversation at a cocktail party, there are lots of distractions that you are able to ignore
What is a Distraction?
- one stimulus interferes with the processing of other stimulus
ex. noticing someone famous at a cocktail party
ex. .hearing your name in someone else’s conversation
What is Divided Attention
- paying attention to more than one thing at a time
ex. music, conversation, eating, driving - this is basically mutli tasking but for attention
What is Attentional Capture?
- rapid shift in attention due to novel stimuli
ex. tray of glass falls and breaks
ex. powerful stimuli
What are the two models of attention?
- information processing model
- perceptual load model
What do information processing models ask
- attention as information processing
- ask what happens when we are not pay attention to investigate this
- can we process unattended information semantically (meaning) or only physically ( tone of voice)
- late and early selection models (only differences between the two is where the filter is placed)
What do early information processing models believe
- what are the two models
- semantic processing requires attention
1. Broadbent
2. Treismann
What do late selection models believe
- semantic processing does not require attention
What task did Broadbent’s filter model of attention use?
- what kind of attention does it use
- Dichotic listening task: different information presented to both ears, next asked to repeat what is heard in the left ear
- this uses selective attention, shows that we have the ability to focus on one stream of information and ignore others
What information leaks through to the unattended ear during dichotic listening tasks in Broadbents model
- gender of speaker
- the unnattended ear does NOT pay attention to the content of the voice aka the words
How long can the Short term memory and sensory store/memory hold information for?
- What do these primarily hold information for?
- STM: up to 15 seconds
- sensory memory: fractions of a second
- STM and sensory memory hold primarily audio and visual information
In Broadbents filter model of attention, what does the information pass through?
- message comes in
- sensory memory: holds all incoming information for a fraction of a second and transfers it to the filter (attended and unattended)
- filter: identifies message to be attended to based on characteristics (tone, pitch, speed, accent) and ignores everything else ; this is why we are able to report these characteristics for the unattended ear
- detector: process the information from the attended messages and determines content
- memory
(unattended information is excluded before semantic processing
What does the filter do in Broadbents Filter model
- identifies messages to be attended to based on characteristics of speed, tone, accent, pitch and ignores everything else
- this is why we are able to report these characteristics (not content/words) heard in the unattended ear
What does the detector do in Broadbents filter model of attention
- processes the information from the attended messages and determines content
- this is why we are unable to report the content of the unattended ear, because the content processing only occurs for attended information (content)
What are the Limitations of Broadbent’s filter model of attention
- participants recognize their own name in unattended ear during dichotomous listening tasks (broadbents model would predict semantic processing is not possible for unattended information
- our attention can shift involuntarily based on content
- we automatically notice some stimuli; ex. smoke under the door, picture in an album
- some amount of processing takes place even for the unattended information
What is Anne Treisman’s attenuation model
- some processing of unattended information takes place
- messages are analyzed by an attenuator (attended and unattended)
-goes to dictionary unit: has different thersholds of activation for words (ex. important words like your own name have lower thresholds for activation)
then to memory
Messages are analyzed based on what in the Treismans attenuation model
(what did Broadbents model say?)
- physical characteristics (speed and pitch)
- language (syllables and words)
- meaning (how words create meaningful phrases
- Broadbents model said only physical characteristics are processed for unattended messages
- this model says the filter operates early in the flow of information
What does Treismans attenuation model explain
-can explain why a participant hears their own name and meaningful sounds in the unattended ear
What is the Leaky filter model
- Treismans Attenuation Model
- unattended information is not filtered out but only attenuated (reduced in strength)
What does the Attenuator do in Treismans Attenuator model
- sends information to the dictionary unit
What does the dictionary unit do in Treismans attenuator model
- does your name have a low or high threshold for activation
- has different thresholds of activations for words
- ex. important words like your own name have a lower threshold for activation
- words that have a significance to a person (ex. fire!) are easily activated even when presented softly of obscured by other words
What is the Late selection model
- proposes that meaning is processed before information is selected
- information in unattended ear biased the
interpretation of the sentence - semantic processing does not require attention
Are early or late selection models correct
- both early and late models focus on what kind of information is used for selection (to attend to)
- depending on the stimuli and task at hand, either model can be supported, aka attention is not limited by information features/content