Chapter 13: Decision Making Flashcards
what is Selecting and evaluating choices to arrive at conclusions
decision making
What are the presumptions of classical theories and decision making (3)
- people have complete information about decisions (all information)
- people are rational. No emotions are involved in decision making
- people are sensitive to subtle/small changes
What is Homo Economicus
“economic man” who does not exist
referres to the hypothetical person who behaves in exact accordance with their rational self-interest
Early theorists/economists did not consider the _________ aspects of decision making
irrational aspects
What are the factors affecting decision making (3)
Heuristics
Emotions
Incomplete information
Kinds of heuristics (5)
Availability Representativeness Satisficing Anchoring Framing
What are availability heuristics and give an example
Availability heuristic—events that come to mind more easily are judged more likely
Example- fear of airplanes
What are representativeness heuristics
Representativeness heuristic—making judgments based on how much an event resembles other events
What is satisficing
Satisficing: Select the option that is as close to the ideal as possible, then stop
ex: Choosing the top 5 of something instead of considering
What is anchoring
Anchoring: Using reference points to adjust evaluations
example- starbucks medium to large ratio and price
what is framing
Framing: Presentation of option affects judgment
Judges approve more parole requests (65%) after a meal is an example of ?
Emotions affecting decision making