Chapter 4 Flashcards
Explaining complex ideas to non-experts
1
Q
explanaiton
A
a process of making information clear to a person who previously did not understand it
2
Q
schema
A
a mental representation that organizes information about a subject
3
Q
Elaboration Likelihood Model (ELM)
A
a theory that proposes two primary cognitive processing paths we use to make decisions
4
Q
script
A
when a schema includes a sequence of behaviors
5
Q
seductive details
A
bits of interesting information associated with your topic, but not your part of it
6
Q
comparison
A
connecting new information with something a person already knows
7
Q
summary questions
A
questions that prompts the listener to give a brief synopsis or list of the main points that the talk covered
