Chapter 10 Flashcards
Crafting a persuasive message
problem-solution order
a means of organizing a persuasive speech in which the discussion of the problem is followed by the solution
problem-cause-solution order
a means of organizing a persuasive speech in which you discuss the problem first, then its root cause, and then your preferred solution that addresses both the problem and its inherent cause
comparative advantage
an organizational pattern that uses each main point to explain why the speaker’s solution is better than another proposed solution
Monroe’s Motivated Sequence
a five-step organizational pattern than combines psychological elements with speech persuasion to move an audience to action
Outline
formal construct that helps organize the elements of a speech through the use of consistent symbolization referring to main points and subpoints within the three main parts of the speech
subordination
the organization of a hierarchy of ideas where the most general appear first, followed by subsequently more specific ideas
coordination
the notion that all information on the same level should have the same significance
division
principle that states that in order to divide a point you need to end up with two or more items
preparation outline
an essentially detailed outline that uses full sentences next to symbols in an effort to help you organize the speech
speaking outline
a truncated form of your full sentence preparation outline that does not include complete sentences unless you are using direct quotations from another source