Chapter 3.4 Modalities of Measurement

Question 1

Self Report measures

Answer 1

The primary advantage of a self report measure is that is probably the most direct way to assess a construct. Distorting self report measures is negative side.

Question 2

Psychological measures

Answer 2

PET scans or MRI or heart rate etc. measuring a psychological effect of a construct. Truly objective, Typically requires expensive equipment

Question 3

Behavioral measures

Answer 3

Select to behaviors that seem to be best for defining and measuring a construct. Behaviors can be temporary or situational.