Chapter 3 Flashcards
We can only understand why people do what they do by
understanding the subjective meaning involved in determining why they did what they did
What must we be aware of to predict someone’s behavior
1
How do people characterize the situation so their past experiences can be brought to bear?
2
What did people believe about the contingencies between their actions and outcomes; what the likelihoods they attached to consequences were and what they assumed about the cause effect relationships governing these likelihoods
Objective accounts are not enough because these objective events are subjectively experienced.
Often behaviorists worked around this reality and hence their experiments often failed in the real world
Adaption level
When one must judge a stimulus there are two factors
- the value of the stimulus measured objectively
- the subjects adaptation level to a stimuli of a similar sort
e.g. a weight feels heavier if proceeded by other lighter weights and lighter of preceded by heavy ones
Framing effect
People judge things with respect to comparisons that are implicit or explicit in the presentation of the problem
-This can be extended as every stimulus recruits comparison to memory against which it is judged
Framing of things are affected by broad systemin effects: We are more motivated to avoid losing something than we are gaining the equivalent amount
Comparison with the past
We compare the present with our past. We may find something objectively good as bad if it fails to lead up to our experiences. And so we may perceived them as such.
Social comparisons and relative deprivation
People’s assessment of themselves and their lot is inherently comparative
Objectively wealthy people feel poor if they compare with others who have much more
Strategic choice of reference groups can increase self-esteem
Non-obvious consequences of reward
Festinger experiments where he tells a ptp to lie about how fun a boring task is
$1 vs 10$
Tasks normally intrinsically valuable became less so if you are rewarded for them
“I found this good and did it because I am paid to > I did this because I am paid to, it is not good”
Is there variation about how ppl construe an event
Yes. A lot.
We do not recognize this and so we make poor predictions, then assign blame to traits vs. the situation.
The object of judgement
People’s responses to an object is not based on their long-held views about the object. It is in response to the way they construe the object of judgement on THIS SPECIFIC OCCASION
Conformity and construal
We use other people’s definitions to help us interpret an object
EXPERIMENT
Undergrads asked to rate prestige off jobs
One was politician
G1 told this was highly rated by peers
G2 told the opposite
Influenced the results and ranking of position
In post experimental interviews, found that this had not changed the subjects views on politicians in general nor were they looking for favor as they believed this was anonymous
Conformity reflected the extent to which their peer ranking dictated the meaning of the term politician
G1 defined politician as a great statesman like figure
G2 as a political hack
They did not yield to the judgement of their peers, rather used it to construct what it was that they were judging
Construal of personal attributed
Given lists of personality traits
Made judgements about someone who has these traits
Influence along a warm-cold spectrum
Influence how they constructed the traits
ie intelligence-warm = wise
intelligence-cold= manipulative
Priming effect
Initial traits influenced later ones
Different order = different effects
Former changes the meaning of the later
Construal and communicator credibility
Arguments have more impact when they come from a credible source
Asch says the meaning of the message changes as a function of the source it is attributed to
Partisanship and perception
Constructs can be manipulated and this effects judgement
Motives do this too!
Football games watched by groups of fans supporting opposing teams will be viewed differently (even if the same)
Two opposing partisans will respond to the same inconclusive evidence by increasing the polarization of their belief
They accept the evidence that supports their view and question/dismiss that which does not
Even handed media may be called biased in this way
Reactive Devaluation
Students wanting Stanford to divest of all south Africa during apartheid
2 compromise proposals made
When told uni was considering them, students evaluated them about the same
When one was picked, it was rated as much worse than the other
The act of offering a proposal might lessen its attractiveness and perhaps change its meaning to a recipient.
The tools of construal
2 aspects
(1) Labeling/categorizing
Deciding on the kind of thig one is encoding
Forming expectations about the characteristics one will meet
(2) Resolution of ambiguity
The filling in of gaps in information and the possible reinterpretation of information that is incongruent with the label or category one has assigned
e.g. terrorist/freedom fighter