Chapter 3 Flashcards
How has mass media shaped professional and amateur sports for spectators and participants?
Mass media, including social media, have exerted profound influence on physical activity and sport.
Television reshaped the sports-as-entertainment industry
State the difference between professional and amateur athletes
- > Money and the level of the sport (college bball vs. NBA).
- > If they aren’t making money then they aren’t a pro athlete
- > Can come from endorsements and brand deals, not just playing the game
What’s the difference between for-profit and not-for-profit sports/organization
- > Not for profit put all the money they make back into the communities/sports activities they run.
- > Profit take all the money they make and give it to the head corporation.
What are the downside of Digital Communications
- > Widely accessible communications technologies have created new possibilities for signal theft (digital piracy)
Is there a conflict of interest when a company purchasing a sports team owns media outlet as well
- Create own opinion*
- > They have a bias
- > Own all or most of the broadcasting rights for that team
Advantages of the Maple Leaf Sports Entertainment partnership with media giants
- > There is no need to pay outside company for communication/promotion services
- > The MLSE franchise can supply its own communication services itself
Disadvantages of the Maple Leaf Sports Entertainment partnership with media giants
- > The uneasy combined ownership of media and “product” can pose a conflict of interest
- > All the money an average group of fans pays to consume sports (tickets, cable fees, etc.) goes to one powerful company
In what ways can we inform and protect ourselves as consumers of products and services related to professional fitness and sport
- > Consult reliable sources of information to find out your rights as a consumer before signing up for any pre-paid membership/ contract
- > Take time to understand what to look for in a gym or fitness club
- > Know how to read a membership contract before signing and committing to payments
- > Find out in advance how the equipment, training and personnel help you achieve your fitness goal
What are the factors behind increasing sales of health and wellness products around the world
- > An aging population
- > High obesity rates
- > Raised public awareness of unhealthy foods
List a few susceptible target markets for health and wellness products
Seniors - > they are offered products and services promising prolonged vitality
Overweight teens and adults - > They can be desperate to lose the weight and are promised fast, effective results with minimum effort
Percentage of Canadians who belong to a fitness club
15%
