Chapter 3 Flashcards
Context
Any circumstances in which an event occurs that influences the meaning of the moment and the message.
Audience
Those who are listening to you in a given context.
Demographic
groups determined by select population characteristics
Stereotyping
assuming qualities in a specific individual because of membership in a larger group
Open-Ended Questions
items on a survey that allow room for the person taking the survey to answer in his/her own words.
Fixed-response questions
items on a survey that allow only for prescribed answers.
These are two ways you can find out information about your audience
surveys and interviews
These are the two reasons people engage in discussion
To create relationships and advance business goals.
Rhetoric Situations
moments that call for a rhetorical response
Exigence
a decisive point at which a response is invited or required
“We do not find meaning; we create it through out speech” is an idea from
Vatz
The responses that are required or invited at a certain point in time and cannot be responded to when the moment is lost is an idea from…
Bitzer
Verbal Appeal
specific construction of what you say so you can better identify with your audience
using “we” and “us” instead of “me” and “I” is a strategy to
identify and establish common ground with the listener
another way to identify with the audience is to
incorporate what you know about your listener into the message.