Chapter 1

Question 1

Sophist

Answer 1

itinerant teachers who traveled from city-state to city-state in classical Greece, training people in public speaking

Question 2

techne

Answer 2

experiential knowledge; knowledge of particular events in the world around us; the least reliable form of knowledge

Question 3

episteme

Answer 3

universal knowledge, or understanding about the common characteristics of like material

Question 4

intermediate knowledg

Answer 4

knowing what does not reflect an excess or a defect but instead what is intuitively correct to the person

Question 5

ethos

Answer 5

the credibility of the speaker

Question 6

logos

Answer 6

the logical dimension of appeal

Question 7

pathos

Answer 7

the emotion dimension of the appeal that can influence an audience’s disposition toward the optic, speaker, or occasion

Question 8

artistic proof

Answer 8

constructed by the speaker for the occasion; concerns ethos, pathos, and logos

Question 9

inartistic proof

Answer 9

all the evidence, data, and documents that exist outside of the speaker and the audience, but nevertheless can aid in persusaion

Question 10

RHETORS

Answer 10

speakers

Question 11

clarity

Answer 11

the ability of speakers to clearly articulate what they wish to say

Question 12

correctness

Answer 12

the accuracy of information presented and the honest representation of the speaker

Question 13

propriety

Answer 13

good behavior and faithfulness to what one considers morel and just

Question 14

invention

Answer 14

the first canon of rhetoric in which you choose the best possible arguments for your case

Question 15

arrangement

Answer 15

the second canon of rhetoric in which you determine the most effective way to organize and the audience

Question 16

style

Answer 16

the third canon of rhetoric; involves word choice, phrasing, and the level of formality in the language you use to present your case to the audience

Question 17

delivery

Answer 17

the fourth canon of rhetoric; the manner in which you physically and vocally present the speech

Question 18

memory

Answer 18

the fifth canon of rhetoric; refers to one’s ability to recall names and important information in the middle of a speech as well as to driver a cogent speech without notes