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BCOM 1300 > Chapter 3 > Flashcards

Chapter 3 Flashcards

1
Q

What is awareness?

A

Ability to be conscious of events and stimuli.
Determines what you pay attention to and how you carry out your intentions

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2
Q

What is self?

A

Sense of individuality, motivations, and personal characteristics.

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3
Q

What is an attitude?

A

Immediate disposition towards a concept or object

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4
Q

What is a belief?

A

Ideas based on previous experiences

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5
Q

What is a value?

A

Concepts and ideas of what we consider good, bad, right, or wrong

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6
Q

What is Self-Image?

A

How you see yourself and would describe yourself to others.

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7
Q

What is Self-Esteem?

A

How you feel about yourself (self worth), acceptance, and respect

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8
Q

What is Self-Concept?

A

Central Identity and set of beliefs of what you can accomplish

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9
Q

What is a Self-fulfilling prophecy?

A

Someone’s behavior comes to match and mirror others’ expectations

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10
Q

What is a preunderstanding?

A

Set of expectations and assumptions from previous experience

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11
Q

What is selection?

A

Sorting competing messages or choosing stimuli to pay attention

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12
Q

What is a stage?

A

Setting, scene and context of communication interaction

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13
Q

What is internal stimuli?

A

Those that come from within yourself.

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14
Q

What is external stimuli?

A

Stimulation from outside

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15
Q

What is Selective Exposure?

A

Information we choose to pay attention to and ignore

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16
Q

What is Selective Attention?

A

Focusing on one stimulus and tuning everything else out

17
Q

What is selective retention?

A

Choosing to remember one stimulus over another one.

18
Q

What is organization?

A

Sorting information into logical series/categories

19
Q

What is proximity?

A

Organize based on physical relationship to objects

20
Q

What is continuity?

A

Keeping things organized and draw lines between them

21
Q

What is similarity?

A

Organizing items based on common things between them

22
Q

What is closure?

A

Using previous knowledge to fill in gaps.

23
Q

What are individual differences?

A

Differences that make people perceive things differently

24
Q

What are demographic traits?

A

Characteristics that make someone who they are and common with others.

25
Q

What is Reciprocity?

A

Mutual exchange and interdependence

26
Q

What is mutuality?

A

Speaker searches for common ground with the audience

27
Q

What is nonjudgementalism?

A

being open minded and accepting of ideas from others

BCOM 1300 (13 decks)

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