chapter 2 Flashcards
methods in psychological science
empiricism
conviction that accurate knowledge of the world can be acquired by observing it
scientific method
Good for reducing bias (hindsight bias) and helps provide better theories (prediction and control)
Steps:
1. Identify: identify question of interest
2.gather: gather info and form hypothesis
3.Test: test hypothesis my conducting research
4. analyze: analyze data, draw conclusions
5. Build: build knowledge and repeat
qualities of a good theory
comprehensive, testable, falsifiable, simple , generative (provides new insights)
law of parsimony
if 2 theories can explain and predict that same phenomenon equally well, the theory that is more simple and makes fewer assumptions is preferred
conceptual definition
what the concept/ variable means
operational definition
how to measure the concept / variable
self report measures
those that ask people to report their own knowledge, beliefs, feelings, experiences, or behaviours
behavioural observation
psychologists may use the occurrence , frequency , or timing of a behavioural occurrence. (however if someone knows that they are being observed it may effect behaviour)
unobtrusive measures
research methods that collect data without disturbing or influencing participants, ensuring their actions remain natural
archival measures
refer to using pre-existing records and data
physiological measures
psychologists have long used this in research. ex., heart rate, neuroimaging. Becoming more important in most areas of psych. Hard to fake but also hard to interpret
demand characteristics
cues used by participants to work out what the experiment is about, leading participants to alter their responses or behaviours to meet what they think is expected.
solutions: naturalistic observations, privacy and control, and unawareness
observer bias
when a researcher’s expectations, opinions, or prejudices influence what they perceive or record in a study.
solution: double blind study
research designs
the systematic study plan used to turn a research question into a research study. Important because if you can understand how various studies are conducted, it will be easier to evaluate the study, its findings, and its conclusion.
descriptive research
seeks to identify how humans/ animals behave. (case study naturalistic observation, survey research).
case study
in depth analysis of a specific individual , group, or event. Data can be collected in many ways. Tends to be focused on extraordinary people or phenomenon (ex Phineas Gage: man who was studied after an iron rod went through his skull).
advantages: in depth analysis, may challenge previously held beliefs or theories, may be generative
disadvantages: cannot determine causation, may not generalize, potential bias
naturalistic observation
research where behaviour is observed as it occurs in a natural setting. the use of coding system allows for systematic observation (in quantitative research), can also use qualitative.
advantages: observing behaviour in real settings and can provide a wealth of information
disadvantages: cannot determine causation, generalizations are limited, and presence of observer may impact behaviour
survey research
research involving the collecting of info about a topic by administering questionnaires / interviewing people.
advantages: efficient to collect and can be informative
disadvantages: no cause and effect, self reports can be inaccurate, unrepresentative conclusions can lead to invalid conclusions, and inferences are based on probabilities.
correlational research
a research design in which the researcher examines the relationship between 2 or more variables. allows us to make predictions. strictly quantitative (m ay include groups/categories but are represented numerically). Data may come from various methods
advantages: allows us to see if there is a relationship and make predictions, establish a relationship to study under more controlled conditions, study phenomena that are unethical/unpractical in a lab
disadvantages : cannot determine causation
correlation coefficient
statistic that indicates the direction and strength of the relation between 2 variables. strength indicated by how close it is to -1 or +1. positive= if one variable increases so does the other. negative= as one variable increases, the other decreases
experiments
can determine causation. have 3 essential characteristics:
1. the researcher manipulates 1 or more variables
2. the researcher measures whether this manipulation influences the other variables
3. the researcher attempts to control extraneous factors
advantages: can determine causation, can control extraneous factors to rule out alternative explanations
disadvantages: confounding variables, may not generalize to real life/ low external validity, placebo effects, experimenter/ observer expectancies
independent vs dependent variable
IV= factor that is manipulated or controlled by experimenter (cause)
DV= factor that is measured by the experimenter and may be influences by IV (effect)
3 criteria for causation
- covariance: as the independent variable changes, the dependent variable changes
- Temporal precedence: the manipulation (independent variable) occurs before the measurement (dependent variable)
- internal validity: degree which experiment supports clear connections
experimental/ treatment group
group that receives treatment or an active amount of independent variable