Chapter 17 Flashcards
Federal Election Commission (FEC)
administer federal election laws
Political Action Committees (PACs)
collect money and provide financial support to favored candidates or political parties
issue advocacy advertising
urges voters to support a particular position on issues
The Bipartisan Campaign Reform Act
targeted the use of issue advocacy advertising and use of soft money donations, or contributions given directly to a political party by PACs or individuals for general purposes, to national political parties
propaganda
using ideas, info, or rumors to influence opinion
Electoral College system
- 270/538 electoral votes to win
- majority popular vote –> all state’s electoral votes
campaign manager
responsible for overall strategy and planning
image
mental picture
candidates use the Internet to… (2)
- raise money
- update voters of candidate’s activities
Influences on Voters (6)
- Background (age, education, religion, racial or ethnic background)
- Loyalty to Political Parties
- Issues in Election Campaigns
- The Candidate’s Image
- Propaganda
- Their Voter Profile (regular voter vs. nonvoters)