Chapter 16 - Mass media Flashcards
What is mass media?
print, radio, television, and other communication technologies (sometimes now referred to as legacy media).
What is social media?
the apps and websites that allow people to interact, create, and share content via cell phone networks and the internet.
What is an example of mass media?
The Washington Post:
An example of Mass Media the Post’s
team of fact-checkers reported that
Donald Trump made 16 241 false or
misleading claims in his first 3 years in
office.
What news channel assisted Donald Trump in perpetuating these lies on a regular basis?
Fox news
What percentage is americans trust at with media
41%
How is this perpetuation of lies even possible?
the capacity of the mass media and social media to divide audiences into segments, each surrounded by their own “bubble of apparent truth.”
When did print media become a mass phenomenon?
In the 1800s
When was the first telegraph signal sent out?
1844
How long did newspapers remain the mass medium?
up until the 1950’s
When was the first commercial television broadcast?
in the 1920s
When did the U.S. government establish ARPANET?
1969
What are the 3 main causes of mass media growth?
Religion, politics and economics
When was the first-ever presidential debate broadcasted?
1960
Who was the presidential debate between?
John. F. Kennedy and Robert Nixon
How does Functionalism view mass media?
As societies evolved from simple to complex and populated, so too did institutions…
Because of the scale of society in more modern times, face-to-face interaction became less viable as a means of communication.
Therefore, the need increased for new ways to coordinate the operation of various parts of society, and the media plays an important role in this endeavour.