Chapter 11

Question 1

is a group of activities designed to facilitate and expedite the selling of goods and services

Answer 1

marketing

Question 2

the engineer and the four p’s of marketing

Answer 2

1. the product (or service)
2. the price
3. the place
4. the promotion

Question 3

includes the tangible (or intangible) item and its capacity to satisfy a specific need

Answer 3

product

Question 4

the money or other considerations exchanged for the purchase or use of the product idea or service

Answer 4

price

Question 5

communicating information between seller and potential buyer to influence attitudes and behavior

Answer 5

promotion

Question 6

promotional tools available

Answer 6

1. advertising
2. publicity
3. personal selling
4. sales promotion

Question 7

a paid message that appears in the mass media for the purpose of informing or persuading people about particular products,services, beliefs, or action

Answer 7

advertising

Question 8

the promotional tool that publishes news or information about a product, service, or idea on behalf of a sponsor but is not paid for by the sponsor

Answer 8

publicity

Question 9

a more aggressive means of promoting the sales of a product or service

Answer 9

personal selling

Question 10

any paid attempt to communicate with the costumers other than advertising, publicity, and personal selling

Answer 10

sales promotion

Question 11

strategic marketing for engineers

Answer 11

1. selecting a target market
2. developing a marketing mix

Question 12

consists of individuals or organizations, or both with desire and ability to buy a specific product or service

Answer 12

market

Question 13

factors used in selecting a target market

Answer 13

1. the size of the market
2. the number of competitors serving the market