Chapt.5 Social Cognition Flashcards
1
Q
What is availability heuristic?
A
estimate the likelihood of an event based on the ease with which the instances of it are available in memory
2
Q
What is a heuristic?
A
mental shortcuts that increase cognitive efficiency, but at the expense of accuracy
3
Q
What is representativeness heuristic?
A
to see someone or thing as belonging to a particular group or category by evaluating how similar this object is to a typical object in that category
4
Q
What is the conjunction fallacy?
A
the error of believing that the likelihood of two events occurring together is greater than each event occurring separately.
5
Q
What is the base-rate fallacy?
A
the tendency to ignore the relative frequency with which an event occurs.
