Ch.7- Motivation, Attitude, and Personality Flashcards
intrinsic motivation
motivation from inside oneself- we find something rewarding on its own
extrinsic motivation
motivation from outside oneself- some other reward (money)
instincts
hardwired, fixed behavioral patterns, more complex than reflexes
motivation
drives our actions
drive reduction theory of motivation
our motivation depends on getting our bodies to homeostasis, and disturbing homeostasis produces drives that we want to reduce.
primary drives
physiological and innate drives (heat, food, sleep)
secondary drives
learned drives (non-essentials)
what is Maslow’s hierarchy of needs?
physiological < safety < love/belonging < esteem < self-actualization
Maslow- physiological needs
breathing, food, sleep, water, sex, homeostasis, excretion
Maslow- safety needs
bodily security, employment, resources, family, health, property
Maslow- love/belonging needs
friendship, family, sexual intimacy
Maslow- esteem needs
self-esteem, confidence, achievement, respect by and for others
Maslow- self-actualization needs
morality, creativity, spontaneity, problem solving, lack of prejudice, acceptance of facts
psychological arousal
how alert and engaged you are. people are motivated to engage in actions that optimize arousal (we don’t like to be bored, but also we don’t like to be overwhelmed)
Yerkes-Dodson law
our performance at various tasks is optimized at medium levels of arousal
incentive theory of motivation
humans respond rationally to external incentives
primary reinforcers
rewards that correspond to basic physiological needs
secondary reinforcers
rewards that are not innate and must be learned
expectancy-value theory
motivation will be highest if you expect to succeed and the goal is worth it
self-determination theory
you need competence, autonomy, and relatedness for intrinsic motivation
opponent-process theory
after an initial intense reaction, the opposite reaction is triggered and over time can dominate
what 3 components do attitudes have?
ABC- affective, behavioral, and cognitive.
affective component of attitude
the feelings we have toward someone or something
behavioral component of attitude
how we act concerning the thing in question
cognitive component of attitude
our underlying analytical perceptions of the object of the attitude
foot-in-the-door technique
first get someone to agree to a small request, which can induce compliance with a larger request
Thomas theorem
if people define situations as real, they have real consequences
cognitive dissonance
when the beliefs or knowledge we have doesn’t line up with our actions
elaboration likelihood model
explains different ways that people can be persuaded
central route of processing
making a rational decision based on a thorough consideration of the advantages and disadvantages of the possible choices
peripheral route of processing
making decisions based on gut reactions, surface-level characteristics, and often in response to cues of credibility/desirability of the message
what two things do you need to use as part of the central route of processing?
motivation and capacity (you need the ability to do it and you also have to care)