ch.7

Question 1

learning

Answer 1

a change in thought or behavior resulting from experience

Question 2

stimulus

Answer 2

anything in the environment to which an organism might react

Question 3

response

Answer 3

any behavior resulting from a stimulus

Question 4

habituation

Answer 4

is the simplest form of learning ex: loud noise gets old and don’t care

Question 5

behaviorism

Answer 5

early field of psychology that focused only on observables

Question 6

classical conditioning

Answer 6

a new stimulus begins to elicit the same response as another stimulus, when they occur together

Question 7

Elicits an automatic response (reflex)

Answer 7

ex: blinking

Question 8

Who discovered classical conditioning?

Answer 8

Ivan Pavlov

Question 9

unconditioned stimulus

Answer 9

causes a reflex

Question 10

unconditioned response

Answer 10

the (normal) reflex

Question 11

conditioned stimulus

Answer 11

new thing (predicts ucs)

Question 12

conditioned response

Answer 12

reflex new thing

Question 13

ucs -
ucr-
cs-
cr-

Answer 13

• food
• salvation to food
• bell
• salvation to bell

Question 14

pairing

Answer 14

learning occurs when the cs is paired reliably with the ucs the cs must predict ucs

Question 15

extinction

Answer 15

disappearance of the cr, when cs is no longer paired with ucs

Question 16

Spontaneous recovery

Answer 16

the return of the CR after a delay

Question 17

Stimulus generalization-

Answer 17

when stimuli similar to the cs elicit a cr

Question 18

Advertising

Answer 18

conditions consumers to associate a product with positive feelings
ex: drug reactions and overdose