Ch 5.1-5.2 Flashcards

1
Q

nonassociative learning

A

occurs when organism is repeatedly exposed to 1 type of stimulus
does not contain any reinforcement or punishment

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2
Q

2 types of nonass learning

A

habituation

sensitization

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3
Q

habit

A

action that is performed repeatedly until it becomes auto

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4
Q

habituation

A

we still have the same stimulus, but with every progressive episode of the stimulus , the response decreases
decrease in response to stimulus after repeated presentations

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5
Q

dishabituation

A

occurs when previously habituated stimulus is removed
person is no longer accustomed to the stimulus
if stimulus is presented again, the person will react to it as if it was a new stimulus
recovered or restored behavioral response where reaction towards known stimulus is enhanced

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6
Q

sensitization

A

opposite of habituation
response increases with every episode of the stimulus
increase in responsiveness due to either a repeated application or a particularly aversive or noxious stimulus
produces a more exaggerated response

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7
Q

sensitization vs habituation

A

sensitization is usually temporary , may not result in any type of long term behavior change
habituation form of learning that does not require concious learning or motivation

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8
Q

desensitization

A

stimulus that previously evoked an exaggerated response ( sth that we were sensitized to) no longer evokes an exaggerated response
diminished emotional responsiveness to negative or positive stimulus after repeated exposure to it

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9
Q

desensitization or sensitization

vs habituation or dishabituation

A

desens: change in physiological response
( sensory receptors start or stop responding )
dishab: change in cognitive response ( brain does on does not realize something is there

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10
Q

desens vs habituation

A

desensitivation downreg or decreased response in receptors , causes less sensation
habituation mental process that you no longer conciously notice the stimulus, your ears still pick it up but your brain ignores it after a while

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11
Q

associative learning

A

process of learning in which one event, object or action is directly connected with another

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12
Q

2 categories of associative learning

A

classical conditioning

operant conditioning

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13
Q

classical conditioning definition

A

aka respondent condtioning
process in which 2 stimuli are paired in such a way that the response to one of the stimuli changes
refers to the learning process which results from the pairing of a biologically potent stimulus with a neutral stimulus

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14
Q

ex of classical conditioning

A

pavlovs dogs

Pavlov trained his dogs to salivate at the sound of the ringing bell

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15
Q

natural behavior of dogs

A

dogs naturally salivate at the sight and smell of food, it is a biological response which prepares dogs for food consumption
stimulus ( food) naturally produces this response ( salivating) dogs do not intrinsically react to the sound of a bell in any particular way

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16
Q

Pavlovès experiment

A

paired the sound of the bell ( auditory stimulus) with the presentation of food to the dogs and after a while, the dogs began to salivate to the sound of the bell even in the absence of food
process of pairing the two initially unrelated stimuli changes the dogs response to the sound of the bell over time and they become conditioned to salivate when they hear it. dog effectively learned that the sound of the bell was meant to announce food

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17
Q

neutral stimulus

A

stimulus that initially does not elicit any intrinsic response
stimulus which does not elicit any response on its own

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18
Q

neutral stimulus for Pavlov

A

sound of the bell prior to the experiment

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19
Q

unconditioned stimlus ( US)

A

is stimulus which initiated unconditioned response ( UR)

unconditioned refers to the fact that no learning took place to connect the stimulus to the response

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20
Q

US for Pavlov

A

presentation of food is US and UR is the salivation

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21
Q

conditioned stimulus

A

CS
originally neutral stimulus ( bell) that is paired with unconditioned stimulus ( food) until it can produce a conditioned response ( salivation) without the unconditioned stimulus ( food)
the neutral stimulus once it gains the ability to elicit a conditioned response

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22
Q

conditioned response

A

CR
learned response to the conditioned stimulus
same as unconditioned response, but now occurs without the unconditioned stimulus

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23
Q

CR for doggs

A

salivating at the sound of the bell is the conditioned response

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24
Q

Three stages of conditioning

A

1 before
2 during
3 after

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25
before conditioning
unconditioned stimulus produces unconditioned response | neutral stim produces no unconditioned response
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before for pavlov
food produces salivation | bell produces no salivation
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during conditioning
neutral stimulus is associated with the unconditioned stimulus to form the conditioned stimulus during stage the UCS must be associated with the neutral stimulus on a number of occasions or trials in order for learning to take place
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after conditioning
conditioned stimulus creates a conditioned response
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processes by which classically conditioned responses are developed and maintained
``` acquisition extinction spontaneous recovery generalization discrimination ```
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acquistion and dog ex
process of learning the conditioned response | time during the experiment when the bell and food are always paired
31
stimulus
anything that stimulates your senses | anything you can hear, see, smell touch
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unconditioned
innate process | anything that you can do naturally
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conditioning
learning
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extinction
occurs when conditioned and unconditioned stimuli are no longer paired so the conditioned response eventually stops occuring when CS is presented continuously without the UCS
35
extinction ex with pavlovs dogs
after the dogs have been conditioned to salivate at the sound of the bell, if the sound is presented to the dogs over and over without being paired with food, then after some period of time, the dogs will eventually stop salivating at the sound of the bell
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spontanous recovery
when extinct conditioned response occurs again when the conditioned stimulus is presented after some time does not last very long
37
spont ex with pav dogs
if the behavior of salivating to the sound of the bell becomes extinct in a dog, and it is then presented to the dog again after some amount of lapsed time and the dog salivates, the conditioned response was spontaneously recovered
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generalization
process by which stiuli other than the original conditioned stimulus elicit the conditioned response tendency for a stimulus, similar to the conditioned stimulus, to elicit a response similar to the conditional response more similar the stimulus is to the CS, the stronger the CR will be
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generalization ex with pav dogs
if dogs salivate to the sound of a chime or a doorbell, even though those were not the same sounds as the conditioned stimulus, the behavior has been generalized
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discrimination
opp of generalization occurs when the conditioned stimulus is differentiated from other stimuli the conditioned response only occurs for conditioned stimuli when animal knows to make a response to some stimuli but not all stimuli
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discrimination ex with pav dogs
if the dogs do not salivate at the sound of a buzzer or a horn, they have differentiated those stimuli from the sound of a bell
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adaptive value to generalization
allows us to make appropriate responses to similar stimuli
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adaptive value of disc
it is important to respond differently to similar stimuli | would not want to respond to all loud sounds in the same way
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concept of extinction therapy
used by therapists to treat phobias if you are afraid of heights expose you to different heights and eventually, the stimulus of heights will not elicit the same response of fear
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taste aversion
caused by nausea and or vomiting | powerful long lasting association
46
development of taste aversion
org eats a specific food and becomes ill a few hours later will generally develop a strong aversion to that food most org develop an aversion to smell or taste, but possible to develop aversion to the sight of the food
47
function of taste averson
prevent org.m from consuming sth that might be toxic or poisonous in the future response happens to be one that does not need a long acquisition phase ( typically acquired after one exposure) and has a very long extinction phase or never extinguishes
48
operant conditioning
uses reinforcement ( pleasureable consequences) and punishment ( unpleasant consequences) to mold behavior
49
classical and operant similarity
timing is everything classical: important for NS to be paired with UCS for them to occur together or very close together in time in order for the neutral stimulus to become coonditioned operant: imp for reinforcement or punishment to occur around the same time as the behavior in order for the learning to occur
50
BF Skinner
conducted research in operant conditioning worked with animals and designed an operant conditioning chamber ( later called Skinner box) that he used to shape animal behavior in series of experiments
51
Skinner experiments reward
one series of experiments, hungry rat would be placed inside SKinner box that contained a lever food pellet will drop into the box if the rat pressed the lever often first time the rat pressed the lever was by mistake, but after discovering that food would appear in response, the rat would continue to do so until satiated
52
Skinner exp punishment
in another series of exp, Skinner box is wired to give a painful electirc shock until a lever was pushed rat would run around trying to avoid the shock at first, until accidentally hitting the lever and causing the shock to stop in repeated trials, rat would quickly push the lever to end the painful shock
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Reinforcement
anything that will increase the likelihood that a preceding behavior will be repeated behavior is supported by reinforcement
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2 main types of reinforcement
positive | negative
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positive reinforcement
some sort of desirable stimulus that occurs immediately following a behavior
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pos reinforcement rat case
food pellet is pos rein for the hungry rat because it causes the rat to repeat the desired behavior ( push the lever)
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neg rein
some sort of undesirable stimulus that is removed immediately following a behavior
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neg rein rat case
electric shock is neg rein for rat because causes the rat to repeat the desired behavior ( push the lever) to remove the undesirable stimulus ( painful shock)
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reinforcer
anything that increases a desired behavior | + and - increase desired behavior but process by which they do so is diff
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+ rein and stimulus
rein by adding a + stim (desirable)
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- rein and stim
rein by removing a - stim ( undesirable)
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+ rein and - rein
+ adds | - subtracts
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amygdala
imp in - conditioning
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hippocampus
imp in + conditioning
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key distinction for reinforcement
primary | secondary reinforcers
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primary rein
unconditioned somehow innately satisfying or desirable rein that we do not need to learn to see as reinforcers because they are integral to our survival biological
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ex of prim rein
food + because it is required for survival | avoiding pain and danger - renforcer b/c necessary for same reason
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2nd rein
conditioned learned to be rein neutral stimuli that are paired with prim rein to make them conditioned only has reinforcing qualities when linked to the prim rein
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ex of 2nd rein
if every time child reads a book, she recieves a stamp, after collecting ten stamps, she can exchange these for a small pizza pizza, being food, is the primary reinforcer and the stamps are secondary reinforcer child learns to find stamps desirable because they help her get something she wants- pizza
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pairing of 2nd rein
if after collecting 10 stamps, instead of recieving a pizza, the child recieves a coupon that is good for one small pizza, in this case, both stamps and coupon are 2nd rein almost any stim can be a 2nd rein, must be paired with prim rein in order to produce learned behavior
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operant conditioning relies on
reinforcement schedule
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types of reinforcement schedule
continuous or intermittent
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continuous schedule
every occurrence of behavior is reinforced
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intermittent schedule
occurrences r sometimes reinforced and sometimes not
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cont rein results
rapid behavior acquisition or rapid learning | also results in rapid extinction when rein ceases
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inter rein results
slow acquisition or behavior , greater persis or resistance to extinction of behavior over time
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maintaining behaviors: schedules
initially condition a behavior using cont rein scheudle and maintain that behavior using inter rein
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ex of main behavior
dog can be trained to sit in response to hand motion in cont rein where a treat is given every time the dog sits, once dog has suff.ly mastered this behavior , u can switch to an intermittent rein schedule, where dog receives a treat only occasionally when it sits in response to hand motion
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four types of inter schedules
fixed ratio variable ratio fixed interval variable interval
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fixed ratio schedule
provides rein after set number of instances of the behavior
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fixed ratio rat ex
rat recieves food pellet every 10 times it pushes the lever after it has been conditioned , rat will demonstrate a high rate of response ( will push lever rapidly, many times to get food)
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variable rate sched
provides the rein after an unpredictable number of occurrences
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variable rate gamb ex
rein may be unpredictable but behavior is repeated with hope of a rein
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fixed and variable rate
both produce high response rates chances that behavior will produce the desired outcome ( treat or a jackpot or some other rein) increases with the number responses ( times behavior is performed )
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fixed interval schedule
provides rein after set period of time that is constant | behavior will increase as rein interval comes to an end
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fixed int employee ex
employee reinforced by attention from boss, employee mght work hard all time , thinking boss will walk by at any second and see the hard work and provide + rein ( attention) once employee learns boss only walks at the top of the hour every hour, employee may be ineffective worker thruout the day, but more effective as the top of the hour approaches
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variable interval schedule
rein after inconsistent amount of time | schedule produces slow steady behavior response rate, because amount of time it will take to get rein is unknown
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var int boss ex
the boss walks by at unpredictable times each day, employee does not know when they will recieve atttention ( rein) , thus employee will work in a steady efficient manner thruout the day, but not very quickly employee knows it doesn't matter how quickly he works at any given time, because pot rein is tied to an unpredictable time schedule
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cont deff
rein given after each every single response
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cont response rate
slow
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cont extinction rate
fast
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cont notable behavior patterns
best way to teach new behavior but has fastest rate of extinction
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fixed ratio deff
rein given after set number of responses
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fixed ratio response rate
fast
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fixed ratio extinction rate
medium
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fixed ratio notable behavior patterns
post rein pause may be an analogue to procrastination
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fixed interval deff
rein given after set amount of time
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fixed interval response rate
medium
99
fixed interval extinction rate
medium
100
fixed interval notable behavior patterns
long pause in responding following rein, followd by accelerating rate
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variable ratio deff
rein given after variable number of responses
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variable ratio response rate
fast
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variable ratio extinction rate
slow
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variable ratio notable behavior patterns
slowest rate of extinction | behavior persists longer despite lack of reinforcer
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variable interval deff
rein given after variable amount of time
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variable interval response rate
fast
107
variable interval extinction rate
slow
108
variable interval notable behavior patterns
tends to produce a low to moderate steady rate of responding
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shaping desired behavior
parents shape behavior by reinforcing the smaller intermediate behaviors necessary to acheive the final desired behavior
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shaping desired behavior learning to walk
parents will reinforce child trying to pull themselves up, so she will try again once she mastered pulling herself up and standing while holding something , they will reinforce child's attempts to stand while not holding anything and so on until the child is able to walk on her own
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punishment vs reinforcement
rein increases behavior | pun decreases behavior
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punishment
process by which a behavior is followed by a consequence that decreases the likelihood the behavior will be repeated
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positive punishment
application or pairing of an undesirable stimulus with the behavior
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ex of positive punishment
if a cadet speaks out of turn at military boot camp, drill sargeant makes them do 20 pushups
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- punishment
involves the removal of desirable stimulus after the behavior has occured
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ex of - punishment
if child breaks a window while throwing baseball in house, they lose TV privilleges
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+ vs - punishment
+ punish: adds | - punish: subtracts
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when shaping behaviors
rein and punishment used in conjunction, it is uncommon for punish to have as much of a lasting effect as rein
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removal of punish
no longer effective
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punishment instructs
what not to do
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reinforcement instructs
what to do | better alternative to encourage behavior change and learning
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operant conditioning processes
``` acquisition extinction spontaneous recovery generalization discrimination ```
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two types of aversive control
escape | avoidance
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escape
individual learns how to get away from an aversive stimulus by engaging in a particular behavior helps reinforce the behavior so they will be willing to engage in it again perform a behavior to terminate an ongoing , unpleasant, aversive stimulus
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escape ex child temper
if a child does not want to eat her vegetables , aversive stimulus, so she throws a temper tantrum if parents respond by not making the child eat the vegetables, the child will learn by behaving in that specific way, she can escape that particular aversive stimulus
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shaping
succesively reinforcement behaviors which lead up to the target behavior
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aversive control
term used to describe situations in which a behavior is motivated by the threat of sth unpleasant
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avoidance learning
occurs when a person performs behavior to ensure an aversive stimulus is not presented
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ex of avoidance learning child
child notices Mom cooking vegetables for dinner and fakes an illness so mom will send him to bed with ginger ale and crackers
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diff between avoidance and escape learning
some sort of signal is given before the aversive stimulus is presented
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behaviorism explanation of psychological phenomena
all phenomena are explained by describing observable antecedents of behaviors and its consequences
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behaviorism and the mind
brain as black box which does not need to be incorporated into discussion, not concerned with unobservable events occuring within the mind
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cognitive psychology focus
on brain, cognitions ( thoughts) and their effects on how people navigate the world
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cognitive psychologists and learning
do not see learning as simply due to stimulus pairing and reinforcement although importance is acknowledged , cognitive psychologists do not believe all learning can be explained this way
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ex of learning not explained by rein and stim
if child learns he can slide on his belly to reach a toy he wants under the bed and he learns that a grabbing tool can be used to pick up his toys from the ground, the child will figure out that he can combine the two behaviors to get a toy which is under the bed out of his reach
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popularity of behaviorism
extreme form lost favor, as reaction to behaviorism, cognitive psychology emerged
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insight learning
describes when previously learned behaviors are suddenly combined in unique ways
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ex of insight learning child and toy
2 behaviors ( sliding and using the grabbing tool) were previously reinforced because he got the toy he wanted each time. a new situation was presented, toy was out of reach under the bed, and he was able to combine previously reinforced behavior in a novel way to attain the desired outcome
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latent learning
sth is learned but not expressed as an observable behavior util it is required previous unseen behavior can manifest quickly when required
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ex of latent learning route to school
if a child in middle school always recieves a ride to school from dad, he may latently learn the route to school, even if he never demonstrates that knowledge one day, when his dad is on a business trip, the child is able to navigate to school along the same route by bike
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behavioral learning and conditioning
conditioning is not only behavioral learning
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operant conditioning purpose
certain behaviors are reinforced and the likelihood of that behavior being repeated increases as a result
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cognitively , operant conditioning
causes the establishment of an expectation for a future reinforcer, so the process may not be exclusively behaviorial, there is thinking involved in this kind of learning, expectations may be present in stimulus generalization
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classical vs operant definition
classical: org learn associations b/w stimuli that they dont control operant: org learn associations b/w behaviors and resulting consequences
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classical vs operant response
classical: involuntary, automatic operant: voluntary
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classical vs operant acquisition
C: associating 2 stimuli O: associating response with consequence ( reinforcement or punishment)
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classical vs operant extinction
C: conditioned response decreases as conditioned stimulus is continually presented alone O: response decreases without reinforcement
148
classical vs operant spontaneous recovery
C: reappearance, after a rest period, of a response O: reappearance, after a rest period, of a response
149
classical vs operant generalization
C: response to stimulus similar ( but not identical) to the conditioned stimulus O: response to similar stimulus is also reinforced
150
classical vs operant discrimination
C: ability to distinguish between conditioned stimulus and other stimuli O: learning that certain responses, not others will be reinforced
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learning constraints
learning is also limited by biological constraints
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learning
change in behavior as a result of experience
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ex of biological constrain to learning
chimpanzees can learn to communicate using basic sign language, but they cannot learn to speak, in part because they are constrained by lack of specialized vocal chords that would enable them to do so
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belief regarding learning
could occur using any 2 stimuli or any response and any reinforcer
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associative learning most easily acheived
using stimuli that are somehow relevant to survival, not all reinforcers are equally effective
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learning and biology
learning occurs more quickly if it is biologically relevant
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aversion defies many principles of associative learning
because it occurs after 1 instance, or can occur after a significant delay of hours , it is often that any aversion can last very long, often undefinitely
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nausea association failure
researchers tried to associate the feeling of nausea with other things such as a sound or a light, but they were unable to do so
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As of brain involved in learning
different As of the brain are involved with learning different type of things
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cerebellum and learning
cere involved in learning how to complete motor tasks
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amyg and learning
involved with learning fear responses
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short term memory
lasts for seconds to hours | can be potentially converted to long term memory through process called consolidation
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newly acquired info
knowlege that a reward follows a certain behavior, temporarily stored in short term memory and can be transferred into long term memory under the right conditions
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long term potentiation
occurs when following brief periods of stimulation, an increase in synaptic strength between two neurons leads to a stronger electrochemical responses to a given stimuli connections between neurons strengthen 1 ex of synaptic plasticity
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Bobo doll experiment set up
conducted by albert bandura bobo doll is a blow up doll that you can punch group of children in lab doing an arts and crafts experment, suddenly a man appears and starts kicking and punching the inflatable doll and shouting hit it kick it for 10 minutes
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bobo doll experiment part 2
required the children feel frustrated gave the children an impossible problem to solve observing how many children would come up to bobo doll in a room full of toys and kick it the ones who did not only kicked it, they yelled the same things the man shouting previously
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conclusion of bobo doll experiment
children can learn thru observed behavior majority of the kids were agressive to the doll but not all the kids were agressive
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second experiment similar to bobo doll
set up TV in lab and on the TV kids saw a bobo doll and someone being agressive to the doll and hitting it video showed the person getting punished for acting to the doll that way the children saw the consequence of the behavior placed in a room with the toys, some of the kids kicked the doll, researchers bribed the kids which participate in the kicking with stickers if they imitate the behavior able to mimic the behavior taht they saw
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learning performance distinction
learning a behavior and performing a behavior are 2 different things, you can learn a behavior but not perform the behavior not performing the behavior does not mean that you didnèt learn the action
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Banduraès social cognitive theory necessary components for modeling
``` Attention Memory Imitation Motivation 4 components of the theory ( Mnemonic: AM I MOTIVATED) ```
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Attention
pay attention to the thing that should be modeled
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memory
remembering what u payed attention to
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imitation
reproducing what you payed attention to
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motivation
having a good reason to imitate
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synaptic plasticity
ability of synapses to change their strength
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learning and LTP
when sth is learned, synapses between neurons are strengthened and process of LTP begins
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LTP and circuit neurons
neurons involved in circuit develop an increased sensitivity ( sending neuron needs less prompting to fire its impulse and release its neuro and or receiving neurons have more receptors for neuro, which results in increased potential for neural firing after a connection has been stimulated
178
increased potential duration
can last for hours or even weeks
179
synaptic strength
process by which memory is consolidated for long term memory so learning can occur
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LTP at a synapse
requires post and pre synaptic neurons
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rein activates
limbic circuits that involve memory, learning and emotions | circuits are strengthened as dopa floods the system, making it more likely the behavior will be repeated
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after LTP
passing electrical current thru the brain does not affect the memory associations between the neurons involved, although other memories will be wiped out
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reason why person who recieves a blow in the head will lose memory preceding the concussion
LTP has not had a chance to occur and leave traces of memory connections while old memories whcih were already pretentiated, remain
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long term memory storage
involves permanent changes to the brain, including structural and functional connections between neurons
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long term memory storage includes
new synaptic cleft connections between neurons , permanent changes in pre and post synaptic membranes and a permenant increase or decrease in neuro synthesis
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patterns in regions of brain involved with memory storage
greater branching of dendrites in regions of the brain thought to be involved with memory storage
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protein and memory formation
drugs that block protein synthesis appear to block long term memory formation
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as learned behaviors change
our synapses change to
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environmental feedback
hen animals change their behaviors based on experience
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innate behaviors
behaviors we know how to do instinctively ( or our body just does without us conciously thinking about it ) always the same between members of the same species
191
synapse
junction between neurons through which the neurons use neuros to communicate
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pre synaptic neuron
before the synapse
193
post synaptic neuron
after the synapse
194
innate behaviors
instincts things we know how to do instinctively or our body just does without us consciously thinking about it not because someone taught us to do them always same between members of species
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innate vs learned
innate: performed correctly the first time the individual performs the action in response to the stimulus learned: behaviors which are learned thru experience
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types of innate behavior
simple | complex
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three types of simple innate behavior
reflexes | taxis and kinesis
198
ex of reflex with light
when light is shone directly at your eye, you blink which is a reflex
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taxis
movement where organism moves towards or away from a stimulus purposeful movement
200
ex of taxis light
a lot of bugs flying towards the light
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kinesis
random movement
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ex of kinesis light
group of rats may respond by scurrying in many different directions
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types of complex innate behaviors
fixed action patterns migration circadian rhythm
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fixed action pattern
instinct ingrained in the bird
205
ex of fixed action pattern
mating dance used to attract mates | fixed behaviors that they already know how to do to attract a mate
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migration
birds flying south in winter | innate behavior
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circadian rhythm
body's biological clock regulates things like your sleep wake cycle waking up early to sing
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learned behavior
something that is acquired thru experience
209
most common types of learned behavior
habituation classical conditioning operant conditioning insight learning
210
observational learning
aka social learning or vicarious learning | learning thru watching and imitating others
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modelling
one of the most basic mechanisms behind observational learning observer sees the behavior that is being performed by another person, later with the model in mind the observer imitates the behavior he or she observed
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ex of modelling adult appearance
as an adult your appearance may be based on models in society you dress, talk and walk like your friends
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likelihood of imitating a modeled behavior
based on how succesful some1 finds the behaviors to be or the type of reinforcement that the model received for his behavior however ind.ls may choose to imitate behaviors even if they do not observe the consequences of the modelès behavior
214
Bandura experiment consequence and action
even when the children saw the consequences of the adultès behavior, they tended to imitate the behavior that they saw
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human imitation
later studies suggested that humans are prone to imitation and modeling and we are particularly likely to imitate those that we perceive as similar to ourselves, as sucessful or as admirable in some way
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mirror neurons identified in
various parts of human brain | including premotor cortex, supplementary motor area, primary somatosensory cortex and inferior parietal cortex
217
mirror neur in monkeys
in monkeys, the mirror neurons fire when the monkey performs a task, as well as when monkey observes another monkey performing the task
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mir act.vn theory
connecting the sight and action of movement, that they are programmed to mirror
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understand theory mir
some postulate that mirror neurons help us understand the actions of others and help us learn through imitation
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vic theory mir
mirror neurons in humans are responsible for vicarious emotions such as empathy and that a problem in the mirror neuron system might underline disorders such as autism
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vicarious emotions
feeling what others feel even when you donèt feel it
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obs theory mir
many believe that they are somehow involved in observational learning in animals , including humans
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obs learning affected by
personality differences and psychological disorders
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ex of obs learning diff
much of research on observational learning focuses on violence and how observing violence increases violence in society, but not everyone who observes violence is violent cognition plays role in how we use what we learn
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persuasion
one method of attitude and behavior change
226
elaborate likelihood model explains
when people will influenced by the content of the speech ( or the logic of the arguments ) and when people will be influenced by other, more superficial characteristics like appearance of the orator or the length of the speech
227
three key elements which have impact on persuasiveness
message characteristics source characteristics target characteristics
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message char
features of the message itself, such as logic and number of key points in the argument also includes more superficial things such as the length of the speech or article and its grammatical complexity
229
source char
of the person or venue delivering the message , such as expertise , knowledge and trustworthiness are also of importance
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ex of importance of source char study
ppl more likely persuaded by a major study described by the New England Journal of Medicine than in the pages of the local supermarket tabloid
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target char
of person receiving message, such as self esteem, intelligence, mood , and other such personal characteristics have imp influence on whether message is perceived as persuasive
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ex of imp of target char
some studies suggested that those with high intelligence are less easily persuaded by 1 sided messages
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2 cog routes under ELM
central and peripheral route
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central route
people are persuaded by the content of the argument | rumnate overkey features of argument and allow features to influence decision to change point of view ( POV)
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per route
ppl focus on more superficial or secondary char of speech or orator people are persuaded by attractiveness of orator, length of speech, whether orator is an expert in his field and oher features
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ELM: criteria for choosing central
ppl will choose cent when they are intersted in the topic ( motivated to listen to the logic of the argument) and not distracted, thus focusing their attention on the argument
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ELM: if cond for cent not met
pl will choose per route, and if persuaded at all, will be persuaded by more superficial factors
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messages processed via central vs peripheral
central more likely to have longer lasting persuasive outcomes
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audience factors ( including target characteristics) cent vs per
cent: high motivation and ability to think about the message per: low motivation or ability to think about the message
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processing approach cent vs per
cent : deep processing, focusing on quality of message arguments per: superficial processing, focused on surface features such as the commès attractiveness or number of arguments presented
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persuasive outcome cent vs per
cent: lasting change that resists fading and counterattacks per: temporary change that is susceptible to fading and counterattacks
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social cognitive pers incorporates elements of
cognition, learning and social influence
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social cognitive theory
theory of behavior change that emphasizes the interactions between people and their env. t
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diff between social cognitive and behaviorism
unlike behaviorism ( where environmenŧ controls us) , cogntion ( how we process our environment) is also importanŧ in determining our behavior
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attitude
learned tendency to evaluate things in a certain way
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social cognitive theory focuses
on how we interpret and respond to external events and how our past experiences, memories and expectations influence our behavior
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3 factors which can influence a personès attitude change
observational | learning and environmental
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recirprocal determinism
interacŧion between a personès behaviors ( concious actions) , personal factors ( individual motivational forces or cognitions; personality differences that drive a person to act) , and environment ( situational factors)
249
3 ways that individuals and environments interact
1. people choose env.ts 2. personality 3. personality and how they react
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people choose their env.ts | and ex
which in turn shape them | for ex, college that you choose to attend had some sort of a unique impact on you
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personality shapes | and ex
how people interpret and respond to their environment | ex. people prone to depression are likely to view their jobs as pointless
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personality influence and ex
personality influences the situation to which she then reacts how you treat someone infleunces how they will treat you ex. if you call customer service because you are furious about something, you are more likely to receive a defensive or aggressive response on the phone
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behavioral genetics
attempts to determine the role of inheritance in behavioral traits, the interaction between heredity and experience determines an individual's personality and social behavior
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which cells in humans do not contain DNA?
mature red blood cells do not contain DNA
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human DNA vs other species
99.9 % of DN ai shared
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genotype
genetic makeup of organism
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phenotype
observable characteristics and traits
258
behavioral genetics seeks to understand
how the genotype and environment affects the phenotype
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most pheno are influenced by
several genes and by the environment
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ex of pheno influenced by genes
tallness is a resultl of the interaction between several genes and the result of proper nutrition at the key developmental stages so if someone has the genes for tallness but is malnourished, they will not grow nearly as tall as their genotype indicates
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to det the influence of genes vs environment
behavioral geneticists use 2 types of studies on humans : twin studies and adoption studies
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twin studies
compare the traits in monozygotic ( identical) and dizygotic ( fraternal ) twins
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monozygotic twins ( MZ)
have essentially identical genotypes and almost identical environment starting from the womb
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dizygotic twins ( DZ)
share roughly 50% of their DNA ( they are genetically no more similar that ordinary siblings ) and an arguably similar environment, starting in the womb
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why one of MZ will develop a disease while the other will not
although MZ have same genes, but they do not always have the same number of copies of a gene; this may help explain why one develops a disease while the other does not
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MZ female vs male twins
X inactivation in female somatic cells is not identical between MZ female twins ,therefore MZ female twins are not quite as identical as male MZ twins
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MZ twins in same placenta
about 70% share a placenta in the womb, and in some instances, one twin will receive more blood flow , resulting in differential nutrition and growth between the two
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MZ twins in seperate placentas
30% MZ twins develop sep placentas, therefore may have slightly diff prenatal conditions as well
269
classical twin study attempts to asses
variance of a phenotype ( behavior, psychological disorder) in a large group in order to estimate genetic effects ( heritability) and environmental effects ( both from shared environment or experiences and unshared/ unique environment or experiences)
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rel. p between genes and phenotypes
if a study shows that MZ twins share the phenotype more than DZ twins genes likely play a role is the case for most traits
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ex of genes effect on phen MZ twins
If 1 MZ twin develops Alzheimerès disease, other MZ has 60% chance of developing it as well
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ex of genes effect on phn DZ twins
if 1 DZ twin develops the disease, the other one only has a 30% chance of developing it
273
adoption studies
studies the effect of genetics and environemnt on phenotype
274
ad st 2 groups
genetic relatives | env.t rel vs
275
purpose of 2 groups in ad st
adopted individuals will be compared with both groups to determine if they are more similar to their genetic relatives or their environmental
276
adv of a st over twin st
ad st can help elucidate the impact of heredity and env on phenotype twin st can only examine the impact of gen.cs because the environment is similar for each twin
277
personality of ppl who grow up together
many studies showed that ppl who grow up together do not resemble much of each otherès personality
278
adopted children personality
more similar to biological parents than to their adopted parents traits such as agreeableness, extraversion, introversion, tend to pass from parents to biological offspring
279
adopted children similarities to adopted families
attitudes, values, manners, faith and politics
280
identical twins seperated at birth and raised independently similarities
tastes, physical abilities , personality, interest, attitudes and fears despite no contact
281
twin and ad sts used
to estimate heritability for many phenotypes
282
heritability pertains
to how 2 individuals differ, not to 1 individual
283
ex of heritability intelligence
estimated heritability of inteligence ( variation of intelligence scores attributable to genetic factors is approx 50%
284
hertability
statistic used in breeding and genetics which estimates how much variation in a phenotypic trait in a pop is due to genetic variation between individuals in that population
285
meaning of heritability of intel is 50%
does not mean that your genes are responsible for 50% of your intelligence, rather, it means that heridity is responsible for 50% of the variation in intelligence between you and someone else means that genetic differences account for 50% of the variation in intelligence among all people
286
studying geno pheno int.n in animals
is easier because the genes and env.t can be more tightly controlled
287
transgenesis
introduction of exogenus or outside gene or knockout genes to alter genotype while controlling environment
288
transgenic models
useful for helping researchers understand what happens when a certain gene is present
289
trans model ex mice
mice had human cancer genes introduced can help researchers study how and when cancer devlops and how cancer responds to various treatments in mouse model ( before trying the treatment on humans )
290
usefulness of knock out animal models
help researchers understand what happens when a gene is absent
291
ex knockout mice
missing gene known to prevent cancer can also help researchers understand how and why cancer develops and how it responds to treatment
292
capacity for adaptation
one of the most important adaptive aspects of all life
293
genes and environment
work together genes also respond to env t genes might be turned on in one env.t and turned down in another
294
genes and env.t obesity ex
in response to ongoing stressor , one gene might begin producing more of the neuro involved in overeating, which leads to obesity , gene is not hardwired to produce obesity, but interaction between gene and env.t results in obesity
295
temperament
emotional excitability
296
ex of temperament infants
infanst who are considered difficult have a temperament that is more irritable and unpredictable while those that are considered easy have a more placid, quiet and easygoing temperament
297
heredity and environment play a role
in many complex human traits , such as personality, of whhich temperament is one aspect, intelligence, motivation
298
commo def of intelligence
ability to learn from experience, problem solve, and use knowledge to adapt to a new situation no neurological trait that defines intelligence
299
Francis Galton beliefs regarding intel
in 1800s believed intel had a strong biol basis and could be quantified by testing certain cognitive tasks genetically determined intelligence
300
Alfred BInet test background and purpose
in 1900s admin intel tests to school children in france with goal of dev.g a measure to examine which children were in need of special education
301
BInet intell test was created by
BInet and his collaborator Theodore Simon and later revised by psycho at Stanford University and renamed Stanford- BInet Intelligence scale or intelligence quotient ( IQ ) test
302
Charles Spearman
first coined term for general intel ( also referred as g) | early 1900s
303
Spearman and BInet similarities
believed that intel could be strictly quantified thru cognitive tests and those who posessed high general intelligence would do well on lots of diff measures of cog ability
304
Raymond Cattell proposal
in mid 20th century | 2 types of intelligence fluid intelligence ( Gf) and crystalized intelligence (Gc)
305
fluid intel (Gf)
ability to think on your feet and solve novel problems
306
Gc cryst intel
ability to recall and apply already learned info ( majority of what you are expected to do in school)
307
HOward Gardner theory
multiple intel , which breaks intel into 8 diff modalities | countered the idea that intel is a single general ability that can conveniently measured and quantified with an IQ test
308
8 diff mod.s of howard gardner theory
``` logical linguistic spatial music kinesthetic naturallist intrapersonal interpersonal ```
309
Edward THorndike
1st to propose the idea of social intelligence in the 1920s | defined it as the ability to manage and understand people
310
HG theory and social intel
HG theory led to renewed interst in the concept of social intelligence
311
emotional intel
concept which was introduced in the 1990s involves being well attuned to oneès own emotions, being able to accurately intuit (understand or workout by instinct) the emotions of others and using this info as a guide for thinking and acting
312
emotional intel and social intel are correlated to
good leadership sill, good interpersonal skills, positive outcomes in classroom situation and better functioning in the world
313
heritability of intel
is significant
314
scores on intel tests by identical twins
correlate highly
315
adopted childrenès scores on intel tests
closely resemble the scores of their birth parents than their adoptive parents
316
intel is a social construct
way it is measured is determined by cultural context and what is emphasized
317
life experience effect on performance on IQ tests
malnutrition, sensory deprivation, social isolation, trauma affect normal brain dev.t during childhood early intervention and schooling can increase intelligence scores
318
significance of diff in how various groups perform on intelligence test scores
attributed to biases within tests or related to outside confounding factors
319
controversial findings regarding racial groups and scores on intelligence tests
higher scoring people are more likely to attain high levels of education and income potentially due to environmental factors such as availability of quality schooling
320
lower extreme intel scores
fall below 70 | 2 sd below avg of 100
321
intellectual disability
individuals who not only have a score below 70 but also have difficulty adapting to everyday demands of life
322
causes of intellectual disability
sts it is a product of a physical cause such as downès syndrome or an acquired brain injury
323
mild intellectual disabilities education
in least restrictive environments which they can learn and are integrated into regular classrooms with accomodations if possible
324
gifted education criteria
upper extreme, high intelligence scores
325
ind dev t determined by
individual development is determined by complex interplay of biology, psychology, society and culture
326
biological influences
inherited genome, prenatal development, sex related genes, hormones and physiology
327
psychological influences
gene env interactions, prior exp s , responses evoked by other by our own traits ( such as our temperament or gender) and beliefs, feelings and expectations
328
social and cultural influences
includes families , peers, friends, cultural ideals, cultural mores and culutural norms