Ch. 5 Flashcards
Lec 14
What are the three organizations that regulate air travel in canada?
transport canada - does all transport making it secure safe efficient, NAV canada - provide air traffic services, build tech and design, International Air transport association - industry policy.
What is the history of regulation to deregulation of air travel?
Canadian national railway started trans canada airlines, then regulations loosened and charter airlines started, then regulations dropped and national transportation act was developed. strategic alliances btwn global airlines started.
What were the results of airline deregulation?
airlines had to merge or go bankrupt. some unprofitable routes were eliminated, hub and spoke system created, discount airlines started, feeder airlines for smaller communities.
What are the types of flights?
Round trip - flights go t oand from destination. Circle trip - flight goes to and from destination but takes a different route. open-jaw trip - flight to a destination where then a secondary form of transport is taken to get to final destination, flown back form there. Non-stop flight - no stopping btwn start and stop. Direct flight - flight takes at least one stop before getting to destination but using the same airplane. online connection - passengers have to switch airplanes to get to destination. Interline connection - passengers have to switch airlines to get to destination.
What is the history of accomodations in canada?
started with inns along waterways, then when MVs were commercial, motels came about on busy highways, then BandBs emerged
What is the difference btwn franchise, franchisee, and franchisor?
franchise is the business purchased as a turn-key operation (someone purchasing mcds store from mcds). franchisee is the purhcaser of a franchiser operation (ie purchasing a mcds location), and a franchisor is the company that owns the franchise rihts and sells it to other ppl (mcds)
Difference btwn hotels and motels?
hotels have more ammenities, may not have free parking, have a lobby tha connects rooms. motel rooms are accessed through lot
What are the advantages of franchises?
known brand name and product, low borrowing costs, familiar place for consumers, employee training, professional managerial assistance, advertising and reso systems, supplies at lower cost
What are the disadvantages of franshises?
high intiial franchise fee, fes include percentage of monthly revenues, financial consequences if franchisor tanks, little to no flexibility, franchise agreement may allow franchisor to cancel or buy back franchiise
What are some other types of accomodations?
boutique hotels, modern inns, bed and breakfasts, airBnBs, condos/time shares, hostels, campgrounds, guest houses (bigger airbnbs for large groups)
How is the food and service industry connected with other sectors?
agriculture tourism, business development, marketing sectors, tourism experiences.
What is commercial vs non-commercial food service?
commercial is open to everybody in public, most of food industry, places like restaurants takeout, bars, clubs. non-commercial is when food isnt the main business. ie arenas, theatres, airlines, museums
What are the 3 classifications of customers that restaurants serve?
tourism sale dependent - 50% of sales revenue from tourists, so need tourists to stay in business. tourism profit dependent - 20-50% of sales revenue dependent on tourists, so still need them to stay open. resident sales dependent - residents make up at least 80% of sales revenue, so dont need tourists.
What is culinary tourism?
experiential dining where eating comes with an experience. ie things like food tours, farm to table. agri tourism is another similar branch that deals with food creation and is experiential.
Applying the marketing mix to food tourism?
Product - starts intangible when ppl booking so marketing is important. want to try to tangibilize it by making a dining experience. food, service quality, and ambience all very important. price - depends on locaiton ,competitors, amenities offered, discounts, target market, seasonality and establishment size. place - geographical location. how its being distributed ie directly, by third party deliveries etc. also how ppl can order services. Promotion - very important, social media, trade shows, partnerships, sales promotions. ppl - service very important for repeat customers.
