Ch. 4

Question 1

What are the elements of selling tourism?

Answer 1

intangible, highly seasonable, expensive product, fixed supply, heterogenous, cant be stored, time constraints, quality difficult to control

Question 2

What is marketing mix and the 5 p’s?

Answer 2

controllable factors that may help the customers wants and needs. P’s; product, price, promotion, place, people.

Question 3

What are the elements of product?

Answer 3

be clear on what’s being sold. considerations include, design, quality, usefulness and convenience

Question 4

What are the elements of price?

Answer 4

how much is being charged which should reflect quality and value. need to consider; time of year, place, bsaic costs and expenses, what competition is charging

Question 5

What are the elements of place?

Answer 5

When and where you sell your product. can be sold directly or indirectly to customers. your channel of distribution

Question 6

What are the elements of promotion?

Answer 6

how your telling your customers about your product. marketing strategies. need to know your target audience.

Question 7

What are the elements of people?

Answer 7

involved in the marketing process inside the company and interacting with tourists. experiencescape is someone offering and someone purchasing the service

Question 8

What are some other marketing considerations?

Answer 8

supply (amount of product available) and demand (number of purchasers). elasticity of demand; elastic demand is products that are price sensitive and have a change in demand. inelastic demand is products that ppl will buy regardless of the price

Question 9

What are some components of micro-economics?

Answer 9

substitutes, long vs short run, necessities vs luxuries, competitive dynamics

Question 10

What is a marketing plan?

Answer 10

short-term, outlines the 4 ps (plus people which the prof added). market segmentation and who it will appeal to.

Question 11

Are tourism products elastic or inelastic demand?

Answer 11

they are inelastic demand bc theyre demand does not change.

Question 12

What is overtourism?

Answer 12

places are crowded, bc there’s too many visitors in one place. so traffic jams, rent prices pushing locals out, wildlife scarce, enviros are degraded, tourists cant view landmarks.

Question 13

What are the enablers of overtourism?

Answer 13

greater number of tourists, cheaper travel, new groups of tourists, growth focused govs, short-term focus, wider access to media and info, competition btwn businesses, destinations lack control over tourist numbers, imbalance of power among stakeholders

Question 14

What is dominance of the growth focus?

Answer 14

when govs and businesses just want to grow tourism above all else.

Question 15

how do destinations lack control?

Answer 15

example of cruise ships, where destinations do not have control over how many ppl are coming in. they also dont get revenue from tranport or accomodations so theres alot of leakage, with overcrowding of tourist attractions, qhich affects tourists and locals. cruise ships also bad for enviro

Question 16

What is the imbalance of power among stakeholders?

Answer 16

local communities and residents often excluded form tourism planning process. also made economic promises like jobs but with overcrowding its less beneficial as they have to bring in employees. small businesses and enterprises that are socially and economically conscious dont get into mainstream tourism bc of big companies so we dont see any benefits from those.

Question 17

Why does overtourism happen?

Answer 17

travel industry too focused on growth, visitor numbers increasing yearly, not a new problem.

Question 18

What is the Barcelona example?

Answer 18

they protested in 2017 about too many tourists and how locals were moving away bc the AirBnBs were taking up all the realty and jacking up rent prices. it was overcrowded and markets were now tailored to tourists to benefit off of them. to fix this the gov capped private home rentals, and used the tourist tax for the city and not growth of tourism

Question 19

How is air transport a key cause of overtourism?

Answer 19

most developed mode of transportation, so theres enhanced reach to destinations, low-cost carriers are increasing and making travel even more accesible.als osubsidies and tax avoidance