Brainscape's Knowledge GenomeTM


Top Flashcards (Certified)
All Flashcards

Geography A-level > Case study - APPLE and BANANA > Flashcards

Case study - APPLE and BANANA Flashcards

GSGG

1
Q

What is apple?

A

US TNC
Electronic tnc

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

Is apple the largest tnc globally?

A

It is the 11th largest tnc in 2014

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

Is apple largest mobile phone producer?

A

Third largest producer in 2019

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

What does apple produce

A

Familar high tech products including iphones iphone imacs apple watches marketed globally under apple

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

Key information

A
  • Largest IT by revenue
  • Number one global brand by value (234 billion)
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

When did apple start?

A

1976 as personal computer manufacturer
1982 took over mac intosh organised and launched the apple mac book when they earned their growing reputation and brand loyalty

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

Location of main HQ

A

Cupertino California

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

How many employees do they hire

A

137,000 full time employees

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

How many stores

A

510 retail stores

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

How many countries

A

22

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

What factors led to their success

A

*

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

What factors led to their success?

A
  • Stylish and well designed products
  • Slick marketing and branding growing their brand loyalty
  • Innovative products that are regularly updated
  • Focus on highly mobile devices fits market needs
  • Selling product sonline together with ancillary products such as movie and tv programmees
  • Diversification into new technologies and platforms as they evolve
How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

Where do apple outsource their porduction?

A

Established Taiwanese electronics firms such as FOXCONN (competed for their manufacturing contratc on low lab costs)

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

Why did they outsouce?

A

Cheap lab costs
Young larfe skilled non unionsed workforce who will work long gours on low pay

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

Where was chinas first and most succesful special economic zone?

A

Shezen offering incentives to attract international companies

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

What is good about apples supply chain

A

Apple is the global leader in supply chain management
Use a lean prodcution system utilising their spatial organisation
This reduces stockpiling and number of warehouses leading to reduced costs and higher profitability
Ships orginal sources directly to assembley complex

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

Where did apple expand their production to?

A

Austin and Texas

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

What is apples market compromised of?

A

Apple is a global company with distinctive geography
Predominantly in richer developed countries
Avg market profile = 31 year old, educated, wealthy prepared to pay a premium price

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

What were apples average sales in 2011 and where?

A

44% of sales in USA

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

Where is apples most rapid growth?

A

Asia-pacifc region due to global demand for iphone

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

Where are apple products designed?

A

Silicon Valley California

22
Q

Where are apples products produced?

A

Mainland china - Foxconn taiwan based company

23
Q

Where are different components of apples products sourced from?

A

Sourced globally e.g. wifichips can orginate from usa, europe and asoa

24
Q

Where are most of apples emplotees based?

A

In the hde (USA) reflect high tech, knowledge intesnive business
In ldcs manufacturting production up to 2.5 million people

25
Where is apples HQ and R and D ?
Apple Park, Cupertino Califronia
26
How much is in Austin and Texas?
Large campus and mac pro assembley in austin Texas employ 6000 people expanding to 10k
27
How many data centres does apple have in the USA and in which states?
Five data centres Two - cali (Neward and Santa carla) Two western usa at Reno and Nevada one on eastern seaboard of usa Plans of a cengtre in Iowa
28
How many people does apple employ in all states?
90,000 in all 50 states
29
Where is Apples European HQ?
Cork, Ireland
30
How many employees does it have in ireland?
6000
31
What is the signifcance of cork?
Acts as a global transport logistics hub for apple organising shiplents of assembelly of iphones and ipads
32
Where are apples 511 stores located
Over half in usa 115 in EU and Middle east 42 in China
33
Foxconn
longest running partenr main production base in foxconn city shezen hongkong
34
How many assembley complexes does foxconn have?
Zhengzhou, Henan province and chendu, sichuan province in centra china Employ 1 million workers
35
Why did apple locate in cork?
Lured by their high unemployment rates and 12.5% corpation tax
36
What were the positive impacts of apple irish hq?
* Employs 6000 workers in holyhill - largest employer * Corks desingnation as apples logitics hub enhances irelands reputation and global connectivity * Over 100 people work in teh logistics team * Generated 3000 jobs for those in ancillary work * Attratced other high tech firms to the area * Attratced highly skilled workforced and provided inspiration for locak education and r and d * Contributed to infrastructural improvements to city * Enhanced irelands reputation for hosting high tech industries
37
Negative impact upon ireland?
* Most highly skilled workers have migrated from eu countries - no jobs for locals * 90 nationalists, 700 french, 460 germans, 53 diff langauges * (however this did help cork become more cosmopolitican * Apple recieved favourable treatment from ireland which caused tension between eu and usa apple owed tax on their profit
38
Positive impacts in china?
Foxconn employs 1.3 million employees working for apple supporting 5 million jobs to the country
39
Working conditions in china?
Workers in foxconn live on site where there are dormitries, shops, cafes etc Young migrant workers from china Work 62 hours a week on 300 dollars a month which is just enough fpr their living expenses Excessive hours exist despite apple trying to reform after sucides over working conditions
40
What did the eu competition comissioner do in 2016?
Concluded apple had recived illegal aid from ireland and had to pay 13 billion in unpaid taxes between 2004- 2014
41
Health and safety in china?
Workers are exposed to toxic chemicals used to clean the products Ear plugs and goggles not always avaliable
42
Student and child labour in china
2017 student interns at foxconn were working excessive hours 2018 quanta computer ( apples watch manufactuer) were hiring high school interns china is allowed to hire interns under 18 but apple as US TNC is notdue to social responsibility Apple now demands that only 10% of workforce are student interns In response apple now has a supplier code of conduct and audits suppliers factories regularly
43
What are the enviromental issues?
Negative: * Apple’s 2023 Environmental Progress Report states that the company’s carbon footprint totaled around 23.2 million metric tons of CO2 equivalent in 2022, with 70% of these emissions coming from the manufacturing phase. * 2% of global energy consumption, and this figure is increasing with the demand for consumer electronics.
44
What is apple doing to responsd to enviromental impact?
* Due to criticisms of practices from greenpeace in 2000s apple produced green my apple campaign * Uses 100% renewable energy in its facilities in the usa and has established its own energy company * Apple energy = solar energy * Removed all pvc plastics and chemicals from all of its products * Promoite recycleability of its products, lack of repairability still a problm * In 2016 apple issues 1.5 billion green climate bond - proceeds dedicated to financiaing enviromental projects * Apple moved from eleventh in green peace green electronics ranking in 2006 to second in 2017
45
Where are apples producst sold the most?
45% in usa 2019 2016 Chcina became temporarilyt second largest market for apple Europe is the second largest
46
What did apples services revnue increase to ?
13.5 bn in 2013 - 50 billion in march 2020
47
Where was apples trade war?
Between us ans china heavy on tariffs chinese imports to usa Apple has to pay for imports back to usa
48
Fallen in line with 2017us administration aim to re-invigorate domestic manufacturting
49
What is apple doing to support that?
Supported by incentives tehy investing more into us domestic suppliers and manufacturers Pledged to create 20,000 more jobs and invest 5 billion to support innovation aming us manufacturs from 2018-2023
50
Why is apple investing in more expansions in the US?
Federal tax exclusion zones in austin - dont have to pay tarriffs onimported components ther
51
What has happened to apples market in china?
Since peak in 2016/17 has plateuaed and reached saturation point Remains good potential market due to its strong iphone user base Apple facing competition from chinese huawei phone
52
Is apple in the indian market?
No - attemepted to enter rapidlt expandingindian marker but unsuccesful due to market and atvlet ther eled by cheaper competitors

Geography A-level (50 decks)

Brainscape helps you reach your goals faster, through stronger study habits.
© 2025 Bold Learning Solutions. Terms and Conditions