campaign methods Flashcards
Why where books successfull
Gained lots of publicity in favour of abolition
Slave captains and doctors turned against the trade by speaking of there experiences
Improved access to information and raised public awareness
Why was branding/logo successful
Became a fashion item in UK and US
Branded on items which where sold to raise money for other aspects of the campaign
Why where newspapers successful
Articles offered accounts and insights into events across Great Britain and the Caribbean
Reported speaches in parliament and letter pages allowed the public to join the debate
Improved access to information and raised awareness
Why where petitions successful
Hundreds of petitions where sent to parliament with thousands of signatures
Showed growing strength of public opinion
Where sent to parliament, mps, local men who could vote and the king
Why was the sugar boycott successfull
In 1792 400,000 brits boycotted slave grown sugar and grocers reported sales fell by 1/3
Sugar from India where workers where paid grew 10x over 2 years
Boycott proved the action that could be taken when organised and co ordinated action was take
