Business Planning

Question 1

What is a business plan?

Answer 1

A written document describing a business, giving guidance and direction to aid growth and profitability

Question 2

What would you include in a business plan?

Answer 2

Objectives
Strategies
Sales
Marketing
Financial forecast

Question 3

How can you ensure objectives are achievable?

Answer 3

Make them SMART
Specific
Measurable
Achievable
Relevant
Timed

Question 4

What is SWOT?

Answer 4

Strengths – companies USP / advantages (internal)
Weaknesses – what needs improving / avoiding (internal)
Objectives – interesting trends, local events, changes to the market (external)
Threats – obstacles faced, cash flow problems, changing legislation (external)

Question 5

What is PESTLE analysis?

Answer 5

Political
Economic
Social
Technological
Legal
Environmental

Question 6

What is AECOMs short term business plan?

Answer 6

Short term (within a year)
Focus on people / employees
Improve client relationships
Increase quarterly turnover

Question 7

What is AECOMs long term business plan?

Answer 7

Long term (3 -5 years)
	Enhance shareholder value
	Increase profit margin – more profitable
	Increase client portfolio
	Increase business in emerging markets

Question 8

What could you read to stay up to date on the market conditions?

Answer 8

Building magazine
Published Journals
Newspapers
In-house publications
RICS website
MODUS