Business And Media Flashcards
Absurd
wildly unreasonable, illogical, or inappropriate.
“the allegations are patently absurd”
synonyms: preposterous, ridiculous, ludicrous, farcical, laughable, risible, idiotic, stupid, foolish
Bizarre
very strange or unusual, especially so as to cause interest or amusement.
“her bizarre dresses and outrageous hairdos”
synonyms: weird, wacky, oddball, way out, freaky, off the wall, rum, wacko, bizarro
Distressing
causing anxiety, sorrow or pain; upsetting.
“some very distressing news”
Dreadful
causing or involving great suffering, fear, or unhappiness; extremely bad or serious.
“there’s been a dreadful accident”
synonyms: terrific
Upsetting
causing unhappiness, disappointment, or worry.
“a painful and upsetting divorce”
Marvellous
causing great wonder; extraordinary.
“marvelous technological toys”
synonyms: amazing, astounding, astonishing, awesome, breathtaking, sensational, remarkable, spectacular, stupendous
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Liability
the state of being responsible for something, especially by law.
“the partners accept unlimited liability for any risks they undertake”
synonyms: accountability, responsibility, legal responsibility, answerability, incrimination, blame, blameworthiness, culpability, guilt
Capital
wealth in the form of money or other assets owned by a person or organization or available or contributed for a particular purpose such as starting a company or investing.
“rates of return on invested capital were high”
synonyms: dough, bread, loot, shekels, moolah, the necessary, wad, boodle, dibs
Fluctuation
an irregular rising and falling in number or amount; a variation.
“fluctuations in the yearly values could be caused by a variety of factors”
synonyms: variation, shift, change, alteration, swing, movement, oscillation, undulation, alternation
Supplier
a person or organization that provides something needed such as a product or service.
“every major energy supplier upped their prices”
Asset
a useful or valuable thing, person, or quality.
“quick reflexes were his chief asset”
synonyms: benefit, advantage, blessing, good point, strong point, strength, forte, talent, gift
Rival
a person or thing competing with another for the same objective or for superiority in the same field of activity.
“he has no serious rival for the job”
synonyms: competitor, opponent, contestant, contender, challenger, adversary, antagonist, enemy, foe
Reputation
the beliefs or opinions that are generally held about someone or something.
“his reputation was tarnished by allegations that he had taken bribes”
Diversify
make or become more diverse or varied.
“the trilobites diversified into a great number of species”
Innovative
make changes in something established, especially by introducing new methods, ideas, or products.
“the company’s failure to diversify and innovate competitively”
Forecast
predict or estimate (a future event or trend).
“rain is forecast for eastern Ohio”
synonyms: predict, prophesy, prognosticate, augur, divine, foretell, foresee, forewarn, guess
Revenue
income, especially when of a company or organization and of a substantial nature.
“traders have lost $10,000 in revenue since the traffic scheme was implemented”
synonyms: income, takings, receipts, proceeds, earnings, profit, profits, returns, return
Thrive
(of a child, animal, or plant) grow or develop well or vigorously.
“the new baby thrived”
Restructure
organize differently.
“a plan to strengthen and restructure the department”
Audit
an official inspection of an individual’s or organization’s accounts, typically by an independent body.
“audits can’t be expected to detect every fraud”
Subsidiary
less important than but related or supplementary to something.
“many environmentalists argue that the cause of animal rights is subsidiary to that of protecting the environment”
synonyms: subordinate, secondary, ancillary, auxiliary, lesser, minor, subservient, supplementary, supplemental
Optimise
make the best or most effective use of (a situation, opportunity, or resource).
“to optimize viewing conditions, the microscope should be correctly adjusted”
Opt
make a choice from a range of possibilities.
“consumers will opt for low-priced goods”
synonyms: choose, select, pick, pick out, decide on, go for, settle on, plump for/on, single out
Cooperate
work jointly toward the same end.
“the leaders promised to cooperate in ending the civil war”
Incorporate
take in or contain (something) as part of a whole; include.
“he has incorporated in his proposals a large number of measures”
synonyms: embody, include, comprise, contain, embrace, build in, encompass
Stationary
not moving or not intended to be moved.
“a car collided with a stationary vehicle”
synonyms: motionless, parked, halted, stopped, immobilized, immobile, unmoving, still, static
Expenditure
the action of spending funds.
“the expenditure of taxpayers’ money”
synonyms: spending, paying out, outlay, disbursement, doling out, lavishing, squandering, waste, wasting
Predecessor
a person who held a job or office before the current holder.
“the new President’s foreign policy is very similar to that of his predecessor”
synonyms: former/previous holder of the post, forerunner, precursor, antecedent
Correlation
a mutual relationship or connection between two or more things.
“research showed a clear correlation between recession and levels of property crime”
synonyms: connection, association, link, tie-in, tie-up, relation, relationship, interrelationship, interdependence
Debatable
open to discussion or argument.
“it is debatable whether the country is coming out of recession”
synonyms: controvertible, unseat list
Prominent
important; famous.
“she was a prominent member of the city council”
synonyms: important, well known, leading, eminent, preeminent, distinguished, notable, noteworthy, noted
Contentious
causing or likely to cause an argument; controversial.
“a contentious issue”
synonyms: controversial, disputable, debatable, disputed, contended, open to question/debate, moot, vexed, ambivalent
Versus
against (especially in sports and legal use).
“Penn versus Princeton”
Intensified
become or make more intense.
“the dispute began to intensify”
synonyms: escalate, step up, boost, increase, raise, sharpen, strengthen, augment, add to
Tendencies
an inclination toward a particular characteristic or type of behavior.
“for students, there is a tendency to socialize in the evenings”
synonyms: trend, movement, drift, swing, gravitation, orientation, bias, direction, course
Ratios
the quantitative relation between two amounts showing the number of times one value contains or is contained within the other.
“the ratio of men’s jobs to women’s is 8 to 1”
synonyms: proportion, comparative number/extent, quantitative relation, correlation, relationship, correspondence, balance, percentage, fraction
Proliferation
rapid increase in numbers.
“a continuing threat of nuclear proliferation”
Hierarchies
a system or organization in which people or groups are ranked one above the other according to status or authority. "the initiative was with those lower down in the hierarchy" synonyms: pecking order, ranking, grading, ladder, social order, social stratum, social scale, class system
Drastically
in a way that is likely to have a strong or far-reaching effect.
“now her fortunes have changed drastically”
Utmost
most extreme; greatest.
“a matter of the utmost importance”
synonyms: greatest, maximum, greatest possible, highest, most, most extreme, greatest amount of, uttermost, maximal
Coupled
linked or connected in a pair or pairs.
“coupled images”
Outstrip
move faster than and overtake (someone else).
“during the morning warm-up, he once again outstripped the field”
synonyms: leave standing, walk away from
Affluent
(especially of a group or area) having a great deal of money; wealthy.
“the affluent societies of the western world”
synonyms: well heeled, rolling in it/money, in the money, made of money, filthy rich, stinking rich, loaded, flush, on easy street
Staggering
(especially of a group or area) having a great deal of money; wealthy.
“the affluent societies of the western world”
synonyms: well heeled, rolling in it/money, in the money, made of money, filthy rich, stinking rich, loaded, flush, on easy street
Merciless
showing no mercy or pity.
“a merciless attack with a blunt instrument”
synonyms: ruthless, remorseless, pitiless, unmerciful, unforgiving, uncharitable, unsparing, unpitying, implacable
Nosedive
a steep downward plunge by an aircraft.
“the pilot put the plane in a nosedive and ejected”
synonyms: dive, drop, plunge, descent, plummet
Unscathed
without suffering any injury, damage, or harm.
“I came through all those perils unscathed”
synonyms: scatheless
Steer
(of a person) guide or control the movement of (a vehicle, vessel, or aircraft), for example by turning a wheel or operating a rudder.
“he steered the boat slowly toward the busy quay”
synonyms: guide, direct, maneuver, navigate, pilot, drive, be in the driver’s seat of, be at the wheel of, con
Myth
a traditional story, especially one concerning the early history of a people or explaining some natural or social phenomenon, and typically involving supernatural beings or events.
“ancient Celtic myths”
synonyms: mythos, mythus
Broaden
become larger in distance from side to side; widen.
“her smile broadened”
synonyms: widen, become/make broader, become/make wider, expand, fill out, stretch (out), draw out, spread out, deepen
Pickled
(of food) preserved in vinegar or brine.
“pickled onions”
Agenda
a list of items to be discussed at a formal meeting.
“the question of nuclear weapons had been removed from the agenda”
Decode
convert (a coded message) into intelligible language.
“he put down the phone and decoded the message”
synonyms: crack, figure out, twig, suss, suss out
Convey
transport or carry to a place.
“pipes were laid to convey water to the house”
synonyms: transport, carry, bring, take, fetch, bear, move, ferry, shuttle
Sneak
move or go in a furtive or stealthy manner.
“I sneaked out by the back exit”
synonyms: creep, slink, steal, slip, slide, sidle, edge, move furtively, tiptoe
Intonation
the rise and fall of the voice in speaking.
“she spoke English with a German intonation”
synonyms: inflection, pitch, tone, timbre, cadence, cadency, lilt, rise and fall, modulation
Innovative
(of a product, idea, etc.) featuring new methods; advanced and original.
“innovative designs”
Fundraising
the seeking of financial support for a charity, cause, or other enterprise.
“a new development director in charge of fundraising”
Medieval
relating to the Middle Ages.
“a medieval castle”
synonyms: of the Middle Ages, Middle Age, of the Dark Ages, Dark-Age, 11th to 14th century, 6th to 14th century, Gothic, early
Rampart
a defensive wall of a castle or walled city, having a broad top with a walkway and typically a stone parapet.
“a castle with ramparts and a moat”
synonyms: defensive wall, embankment, earthwork, parapet, breastwork, battlement, stockade, palisade, bulwark
Span
the full extent of something from end to end; the amount of space that something covers.
“a warehouse with a clear span of 28 feet”
synonyms: (full) extent, length, width, reach, stretch, spread, distance, compass, range
Distorted
pulled or twisted out of shape; contorted
Forensic
relating to or denoting the application of scientific methods and techniques to the investigation of crime.
“forensic evidence”
Promenade
a paved public walk, typically one along a waterfront at a resort.
synonyms: prom
Tenant
a person who occupies land or property rented from a landlord.
“council-house tenants”
synonyms: feodary
Mingle
mix or cause to mix together.
“the sound of voices mingled with a scraping of chairs”
synonyms: admix, commix, interflow
Brisk
active, fast, and energetic.
“a good brisk walk”
synonyms: busy, bustling, lively, active, vibrant, hectic, good
Comprise
consist of; be made up of.
“the country comprises twenty states”
synonyms: comprehend
Entities
a thing with distinct and independent existence.
“Church and empire were fused in a single entity”
synonyms: organization, institution, establishment, body, operation, structure, system, unit, whole
Haphazard
lacking any obvious principle of organization.
“the kitchen drawers contained a haphazard collection of silver souvenir spoons”
synonyms: random, unplanned, unsystematic, unmethodical, disorganized, disorderly, irregular, indiscriminate, chaotic
Incompetence
inability to do something successfully; ineptitude.
“allegations of professional incompetence”
synonyms: cack-handedness, ham-fistedness, uselessness, hopelessness
Stirking
attracting attention by reason of being unusual, extreme, or prominent.
“the murder bore a striking similarity to an earlier shooting”
synonyms: noticeable, obvious, conspicuous, evident, salient, visible, distinct, prominent, marked
Absenteeism
the practice of regularly staying away from work or school without good reason.
“high levels of absenteeism caused by low job motivation”
Parallel
(of lines, planes, surfaces, or objects) side by side and having the same distance continuously between them.
“parallel lines never meet”
synonyms: side by side, aligned, collateral, equidistant
Prescribe
(of a medical practitioner) advise and authorize the use of (a medicine or treatment) for someone, especially in writing.
“Dr. Greene prescribed magnesium sulfate”
synonyms: order, advise, authorize, direct
Rehabilitation
the action of restoring someone to health or normal life through training and therapy after imprisonment, addiction, or illness.
“she underwent rehabilitation and was walking within three weeks”
Undergo
experience or be subjected to (something, typically something unpleasant, painful, or arduous).
“the baby underwent a life-saving brain operation”
synonyms: wear
Dogmatic
inclined to lay down principles as incontrovertibly true.
“he gives his opinion without trying to be dogmatic”
synonyms: opinionated, peremptory, assertive, imperative, insistent, emphatic, adamant, doctrinaire, authoritarian
Dominant
most important, powerful, or influential.
“they are now in an even more dominant position in the market”
synonyms: pushful
Durable
able to withstand wear, pressure, or damage; hard-wearing.
“porcelain enamel is strong and durable”
synonyms: lasting, long-lasting, long-lived, long-term, enduring, persisting, persistent, abiding, continuing
Grind
reduce (something) to small particles or powder by crushing it.
“grind some black pepper over the salad”
synonyms: levigate, bray
Spectrum
a band of colors, as seen in a rainbow, produced by separation of the components of light by their different degrees of refraction according to wavelength.
Nuance
a subtle difference in or shade of meaning, expression, or sound.
“the nuances of facial expression and body language”
synonyms: fine distinction, subtle distinction/difference, shade, shading, gradation, variation, modulation, degree, subtlety
Override
use one’s authority to reject or cancel (a decision, view, etc.).
“the legislature’s insistence on overriding his budget vetoes”
synonyms: disregard, pay no heed to, take no account of, close one’s mind to, turn a deaf ear to, discount, ignore, ride roughshod over, trample on
Allocate
distribute (resources or duties) for a particular purpose.
“the authorities allocated 50,000 places to refugees”
synonyms: divvy up, dish out
Barter
exchange (goods or services) for other goods or services without using money.
“he often bartered a meal for drawings”
synonyms: trade, swap, trade off, exchange, give in exchange, change, traffic, sell
Compact
closely and neatly packed together; dense.
“a compact cluster of houses”
synonyms: dense, packed close, close-packed, tightly packed, pressed together, thick, tight, firm, solid
Entomb
place (a dead body) in a tomb.
“mummified bodies were entombed in the pyramids of Egypt”
synonyms: place six feet under, plant
Robust
strong and healthy; vigorous.
“the Caplans are a robust, healthy lot”
synonyms: strong, vigorous, sturdy, tough, powerful, powerfully built, solidly built, as strong as a horse/ox, muscular
Silt
fine sand, clay, or other material carried by running water and deposited as a sediment, especially in a channel or harbor.
synonyms: clag
Overhaul
take apart (a piece of machinery or equipment) in order to examine it and repair it if necessary. "a company that overhauls and repairs aircraft engines" synonyms: service, maintain, repair, mend, fix up, patch up, rebuild, renovate, revamp
Mediocrity
the quality or state of being mediocre.
“heroes rising above the mediocrity that surrounds them”
synonyms: ordinariness, commonplaceness, lack of inspiration, passableness, adequacy, indifference, inferiority, amateurism, amateurishness
Pioneer
a person who is among the first to explore or settle a new country or area.
synonyms: settler, colonist, colonizer, frontiersman/frontierswoman, explorer, trailblazer, discoverer
Unambiguous
not open to more than one interpretation.
“instructions should be unambiguous”
Absorption
the process or action by which one thing absorbs or is absorbed by another.
“shock absorption”
synonyms: reduction, decrease, lessening, softening, deadening, cushioning, soaking up
Bolster
a long, thick pillow that is placed under other pillows for support.
synonyms: pillow, cushion, pad, support, rest
Culprit
a person who is responsible for a crime or other misdeed.
synonyms: miscreant
Forage
(of a person or animal) search widely for food or provisions.
“gulls are equipped by nature to forage for food”
Menace
a person or thing that is likely to cause harm; a threat or danger.
“a new initiative aimed at beating the menace of drugs”
synonyms: danger, peril, risk, hazard, threat, jeopardy, source of apprehension/dread/fright/fear/terror
Infestation
the presence of an unusually large number of insects or animals in a place, typically so as to cause damage or disease.
“infestation with head lice is widespread”
Vicinity
the area near or surrounding a particular place.
“the number of people living in the immediate vicinity was small”
synonyms: local
Chiefly
above all; mainly.
“he is remembered chiefly for his sonatas”
synonyms: mainly, in the main, primarily, principally, predominantly, above all, mostly, for the most part, first and foremost
Comet
a celestial object consisting of a nucleus of ice and dust and, when near the sun, a “tail” of gas and dust particles pointing away from the sun.
Continuity
the unbroken and consistent existence or operation of something over a period of time.
“pension rights accruing through continuity of employment”
synonyms: continuousness, uninterruptedness, flow, progression
Intrinsic
belonging naturally; essential.
“access to the arts is intrinsic to a high quality of life”
synonyms: inherent, innate, inborn, inbred, congenital, natural, native, constitutional, built-in
Introspective
characterized by or given to introspection.
“he grew withdrawn and introspective”
synonyms: navel-gazing
Hinder
create difficulties for (someone or something), resulting in delay or obstruction.
“various family stalemates were hindering communication”
synonyms: cumber, trammel
Compete
strive to gain or win something by defeating or establishing superiority over others who are trying to do the same.
“universities are competing for applicants”
synonyms: contend, vie, fight, battle, clash, tussle, grapple, wrestle, wrangle
Fragrant
having a pleasant or sweet smell.
“she gathered the fragrant blooms”
synonyms: redolent
Wafting
pass or cause to pass easily or gently through or as if through the air.
“the smell of stale fat wafted out from the cafe”
synonyms: convey, transport, transmit, carry, bear, blow, puff
Subtle
(especially of a change or distinction) so delicate or precise as to be difficult to analyze or describe.
“his language expresses rich and subtle meanings”
synonyms: fine, fine-drawn, ultra-fine, nice, overnice, minute, precise, narrow, tenuous
Scent
a distinctive smell, especially one that is pleasant.
“the scent of freshly cut hay”
synonyms: smell, fragrance, aroma, perfume, redolence, savor, odor, whiff, bouquet
Acrid
having an irritatingly strong and unpleasant taste or smell.
“acrid fumes”
synonyms: pungent, bitter, sharp, sour, tart, harsh, acid, acidic, acidulated
Noxious
harmful, poisonous, or very unpleasant.
“they were overcome by the noxious fumes”
synonyms: miasmal, miasmic, nocuous, olid
Odour
a distinctive smell, especially an unpleasant one.
“the odor of cigarette smoke”
synonyms: smell, scent, aroma, perfume, fragrance, bouquet, savor, nose, tang
Stench
a strong and very unpleasant smell.
“the stench of rotting fish”
synonyms: stink, bad smell, foul smell, reek, miasma, effluvium
Revolting
causing intense disgust; disgusting.
“there was a revolting smell that lingered in the air”
Whiff
a smell that is only smelled briefly or faintly.
“I caught a whiff of peachy perfume”
synonyms: faint smell, brief smell, trace, sniff, scent, odor, aroma
Continual
frequently recurring; always happening.
“his plane went down after continual attacks”
synonyms: more … than one can shake a stick at
Swift
happening quickly or promptly.
“a remarkably swift recovery”
synonyms: spanking, nippy
Prompt
(of an event or fact) cause or bring about (an action or feeling).
“his death has prompted an industry-wide investigation of safety violations”
synonyms: give rise to, bring about, cause, occasion, result in, lead to, elicit, produce, bring on
Hasty
done or acting with excessive speed or urgency; hurried.
“a hasty attempt to defuse the situation”
synonyms: rash, impetuous, impulsive, reckless, precipitate, precipitous, incautious, imprudent, spur-of-the-moment
Breakneck
dangerously or extremely fast.
“he drove at breakneck speed”
synonyms: dangerously fast, at full speed, at full tilt, at full pelt, flat out, as fast as one’s legs can carry one, ventre à terre
Standstill
a situation or condition in which there is no movement or activity at all.
“the traffic came to a standstill”
synonyms: halt, stop, dead stop, stand
Astray
move away aimlessly from a group or from the right course or place.
“dog owners are urged not to allow their dogs to stray”
synonyms: divagate
Plead
make an emotional appeal.
““Don’t go,” she pleaded”
synonyms: obsecrate
Strode
walk with long, decisive steps in a specified direction.
“he strode across the road”
synonyms: march, stalk, pace, tread, step, walk
Tabloid
a newspaper having pages half the size of those of a standard newspaper, typically popular in style and dominated by headlines, photographs, and sensational stories.
“the tabloid press”
Intrusion
the action of intruding.
“he was furious about this intrusion into his private life”
synonyms: encroachment on, trespass on, obtrusion into, invasion of, incursion into, violation of, interruption of, intervention in, interference with
Scandal
an action or event regarded as morally or legally wrong and causing general public outrage.
“a bribery scandal involving one of his key supporters”
synonyms: outrageous wrongdoing, outrageous behavior, immoral behavior, unethical behavior, discreditable behavior, shocking incident/series of events, impropriety, misconduct, wrongdoing
