Business And Media Flashcards
Absurd
wildly unreasonable, illogical, or inappropriate.
“the allegations are patently absurd”
synonyms: preposterous, ridiculous, ludicrous, farcical, laughable, risible, idiotic, stupid, foolish
Bizarre
very strange or unusual, especially so as to cause interest or amusement.
“her bizarre dresses and outrageous hairdos”
synonyms: weird, wacky, oddball, way out, freaky, off the wall, rum, wacko, bizarro
Distressing
causing anxiety, sorrow or pain; upsetting.
“some very distressing news”
Dreadful
causing or involving great suffering, fear, or unhappiness; extremely bad or serious.
“there’s been a dreadful accident”
synonyms: terrific
Upsetting
causing unhappiness, disappointment, or worry.
“a painful and upsetting divorce”
Marvellous
causing great wonder; extraordinary.
“marvelous technological toys”
synonyms: amazing, astounding, astonishing, awesome, breathtaking, sensational, remarkable, spectacular, stupendous
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Liability
the state of being responsible for something, especially by law.
“the partners accept unlimited liability for any risks they undertake”
synonyms: accountability, responsibility, legal responsibility, answerability, incrimination, blame, blameworthiness, culpability, guilt
Capital
wealth in the form of money or other assets owned by a person or organization or available or contributed for a particular purpose such as starting a company or investing.
“rates of return on invested capital were high”
synonyms: dough, bread, loot, shekels, moolah, the necessary, wad, boodle, dibs
Fluctuation
an irregular rising and falling in number or amount; a variation.
“fluctuations in the yearly values could be caused by a variety of factors”
synonyms: variation, shift, change, alteration, swing, movement, oscillation, undulation, alternation
Supplier
a person or organization that provides something needed such as a product or service.
“every major energy supplier upped their prices”
Asset
a useful or valuable thing, person, or quality.
“quick reflexes were his chief asset”
synonyms: benefit, advantage, blessing, good point, strong point, strength, forte, talent, gift
Rival
a person or thing competing with another for the same objective or for superiority in the same field of activity.
“he has no serious rival for the job”
synonyms: competitor, opponent, contestant, contender, challenger, adversary, antagonist, enemy, foe
Reputation
the beliefs or opinions that are generally held about someone or something.
“his reputation was tarnished by allegations that he had taken bribes”
Diversify
make or become more diverse or varied.
“the trilobites diversified into a great number of species”
Innovative
make changes in something established, especially by introducing new methods, ideas, or products.
“the company’s failure to diversify and innovate competitively”
Forecast
predict or estimate (a future event or trend).
“rain is forecast for eastern Ohio”
synonyms: predict, prophesy, prognosticate, augur, divine, foretell, foresee, forewarn, guess
Revenue
income, especially when of a company or organization and of a substantial nature.
“traders have lost $10,000 in revenue since the traffic scheme was implemented”
synonyms: income, takings, receipts, proceeds, earnings, profit, profits, returns, return
Thrive
(of a child, animal, or plant) grow or develop well or vigorously.
“the new baby thrived”
Restructure
organize differently.
“a plan to strengthen and restructure the department”
Audit
an official inspection of an individual’s or organization’s accounts, typically by an independent body.
“audits can’t be expected to detect every fraud”
Subsidiary
less important than but related or supplementary to something.
“many environmentalists argue that the cause of animal rights is subsidiary to that of protecting the environment”
synonyms: subordinate, secondary, ancillary, auxiliary, lesser, minor, subservient, supplementary, supplemental
Optimise
make the best or most effective use of (a situation, opportunity, or resource).
“to optimize viewing conditions, the microscope should be correctly adjusted”
Opt
make a choice from a range of possibilities.
“consumers will opt for low-priced goods”
synonyms: choose, select, pick, pick out, decide on, go for, settle on, plump for/on, single out
Cooperate
work jointly toward the same end.
“the leaders promised to cooperate in ending the civil war”
Incorporate
take in or contain (something) as part of a whole; include.
“he has incorporated in his proposals a large number of measures”
synonyms: embody, include, comprise, contain, embrace, build in, encompass
Stationary
not moving or not intended to be moved.
“a car collided with a stationary vehicle”
synonyms: motionless, parked, halted, stopped, immobilized, immobile, unmoving, still, static
Expenditure
the action of spending funds.
“the expenditure of taxpayers’ money”
synonyms: spending, paying out, outlay, disbursement, doling out, lavishing, squandering, waste, wasting
Predecessor
a person who held a job or office before the current holder.
“the new President’s foreign policy is very similar to that of his predecessor”
synonyms: former/previous holder of the post, forerunner, precursor, antecedent
Correlation
a mutual relationship or connection between two or more things.
“research showed a clear correlation between recession and levels of property crime”
synonyms: connection, association, link, tie-in, tie-up, relation, relationship, interrelationship, interdependence
Debatable
open to discussion or argument.
“it is debatable whether the country is coming out of recession”
synonyms: controvertible, unseat list
Prominent
important; famous.
“she was a prominent member of the city council”
synonyms: important, well known, leading, eminent, preeminent, distinguished, notable, noteworthy, noted
Contentious
causing or likely to cause an argument; controversial.
“a contentious issue”
synonyms: controversial, disputable, debatable, disputed, contended, open to question/debate, moot, vexed, ambivalent
Versus
against (especially in sports and legal use).
“Penn versus Princeton”
Intensified
become or make more intense.
“the dispute began to intensify”
synonyms: escalate, step up, boost, increase, raise, sharpen, strengthen, augment, add to
Tendencies
an inclination toward a particular characteristic or type of behavior.
“for students, there is a tendency to socialize in the evenings”
synonyms: trend, movement, drift, swing, gravitation, orientation, bias, direction, course
Ratios
the quantitative relation between two amounts showing the number of times one value contains or is contained within the other.
“the ratio of men’s jobs to women’s is 8 to 1”
synonyms: proportion, comparative number/extent, quantitative relation, correlation, relationship, correspondence, balance, percentage, fraction
Proliferation
rapid increase in numbers.
“a continuing threat of nuclear proliferation”
Hierarchies
a system or organization in which people or groups are ranked one above the other according to status or authority. "the initiative was with those lower down in the hierarchy" synonyms: pecking order, ranking, grading, ladder, social order, social stratum, social scale, class system
Drastically
in a way that is likely to have a strong or far-reaching effect.
“now her fortunes have changed drastically”
Utmost
most extreme; greatest.
“a matter of the utmost importance”
synonyms: greatest, maximum, greatest possible, highest, most, most extreme, greatest amount of, uttermost, maximal
Coupled
linked or connected in a pair or pairs.
“coupled images”
Outstrip
move faster than and overtake (someone else).
“during the morning warm-up, he once again outstripped the field”
synonyms: leave standing, walk away from
Affluent
(especially of a group or area) having a great deal of money; wealthy.
“the affluent societies of the western world”
synonyms: well heeled, rolling in it/money, in the money, made of money, filthy rich, stinking rich, loaded, flush, on easy street
Staggering
(especially of a group or area) having a great deal of money; wealthy.
“the affluent societies of the western world”
synonyms: well heeled, rolling in it/money, in the money, made of money, filthy rich, stinking rich, loaded, flush, on easy street
Merciless
showing no mercy or pity.
“a merciless attack with a blunt instrument”
synonyms: ruthless, remorseless, pitiless, unmerciful, unforgiving, uncharitable, unsparing, unpitying, implacable
Nosedive
a steep downward plunge by an aircraft.
“the pilot put the plane in a nosedive and ejected”
synonyms: dive, drop, plunge, descent, plummet
Unscathed
without suffering any injury, damage, or harm.
“I came through all those perils unscathed”
synonyms: scatheless
Steer
(of a person) guide or control the movement of (a vehicle, vessel, or aircraft), for example by turning a wheel or operating a rudder.
“he steered the boat slowly toward the busy quay”
synonyms: guide, direct, maneuver, navigate, pilot, drive, be in the driver’s seat of, be at the wheel of, con
Myth
a traditional story, especially one concerning the early history of a people or explaining some natural or social phenomenon, and typically involving supernatural beings or events.
“ancient Celtic myths”
synonyms: mythos, mythus
Broaden
become larger in distance from side to side; widen.
“her smile broadened”
synonyms: widen, become/make broader, become/make wider, expand, fill out, stretch (out), draw out, spread out, deepen
Pickled
(of food) preserved in vinegar or brine.
“pickled onions”