Blue Ocean

Question 1

Four key differences to conventional approaches of Blue Ocean / 4 pillars of Blue Ocean

Answer 1

1. focuses on what activities leaders need to undertake to boost their team’s motivation and business results
2. connects leaders’ actions closely to market realities
3. distributes leadership across all management levels with leadership profiles tailored to different tasks and environments
4. pursues high impacts leadership activities at low costs

Question 2

Leadership canvasses

Answer 2

• diagnoses the current leadership reality (as-is)
• projects an alternative leadership profile (to-be)

Goal: Reach to-be leadership canvas

1. analytical visual tool - that shows managers at each level the invested time as perceived by the subordinates
2. process takes time - followers present as-is and to-be canvasses on a meeting
3. democratic process - majority wins
   - > leaders need to serve their “customers” and not just work in their own interest

Question 3

3 execution principles (features of the process)

Answer 3

1. approach that fosters engagement
   - concrete visual framework in which followers can discuss targets for leader
2. explanatory elements
   - content of canvas (as-is, to-be)
3. expectations are clear
   - transparent process of “to-be” canvas

Question 4

Grid in Blue Ocean

Answer 4

Eliminate
- What activities of leaders should be eliminated?

Raise
- What activities of leaders should be raised?

Reduce
- What activities of leaders should be reduced?

Create
- What activities of leaders should be created?