Banking 04/11 Flashcards

You may prefer our related Brainscape-certified flashcards:
1
Q

une publicité

A

advertisement

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
2
Q

la publicité

A

advertising

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
3
Q

campagne de pub

A

advertising campaign

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
4
Q

tranche d’age

A

age group

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
5
Q

bonne affaire

A

bargain

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
6
Q

article qui se vend bien

A

best seller

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
7
Q

panneau

A

billboard

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
8
Q

résultat financier

A

bottom line

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
9
Q

pouvoir d’achat

A

buying power

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
10
Q

liquide

A

cash

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
11
Q

recensement

A

census

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
12
Q

caisse (sortie)

A

check out

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
13
Q

concurrent

A

competitor

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
14
Q

critères

A

criteria

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
15
Q

compte client

A

customer file

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
16
Q

fidélité du client

A

customer loyalty

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
17
Q

données

A

data

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
18
Q

conception

A

design

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
19
Q

concepteur

A

designer

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
20
Q

étude sur document

A

desk study

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
21
Q

prix réduit

A

discount price

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
22
Q

tête de gondole

A

end display

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
23
Q

niveau de l’oeil

A

eye-level

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
24
Q

étude sur le terrain

A

field study

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
25
Q

goût

A

flavour

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
26
Q

stratégie de vente

A

hard sell tactics

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
27
Q

foyer

A

household

How well did you know this?
1
Not at all
2
3
4
5
Perfectly
28
Q

achat impulsif

A

impulse buying

29
Q

en gros

A

in bulk

30
Q

incitation

A

incentive

31
Q

article

A

item

32
Q

publicité (poste)

A

junk mail

33
Q

étiquette

A

label

34
Q

lancement

A

launching

35
Q

prospectus

A

leaflet

36
Q

cycle de vie

A

life cycle

37
Q

emplacement

A

location

38
Q

carte de fidélité

A

loyalty card

39
Q

de luxe

A

luxury

40
Q

leader sur le marché

A

market leader

41
Q

étude de marché

A

market research

42
Q

segment de marché

A

market segment

43
Q

part de marché

A

market share

44
Q

grand public

A

mass market

45
Q

intermédiaire

A

middleman

46
Q

créneau

A

niche

47
Q

prix psychologique

A

odd pricing

48
Q

achat en ligne

A

online buying

49
Q

magasin

A

outlet

50
Q

emballage

A

packaging

51
Q

courrier personalisé

A

personal mail

52
Q

point de vente

A

point of sale

53
Q

prix forts

A

premium pricing

54
Q

rabais

A

price cut

55
Q

marge bénéficiaire

A

profit margin

56
Q

rapport qualité prix

A

quality price ratio

57
Q

gamme

A

range

58
Q

retour

A

recall

59
Q

coupon réponse

A

reply coupon

60
Q

prix de détail

A

retail price

61
Q

soldes / ventes

A

sales

62
Q

pénurie

A

shortage

63
Q

avoir du succès

A

succeed

64
Q

fournir

A

supply

65
Q

invendu

A

unsold

66
Q

haut de gamme

A

upscale

67
Q

bon

A

voucher

68
Q

sitation où tout le monde est gagnant

A

win-win situation