Banking 04/11 Flashcards by Alexis Dupuis

Q

une publicité

A

advertisement

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

la publicité

A

advertising

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

campagne de pub

A

advertising campaign

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

tranche d’age

A

age group

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

bonne affaire

A

bargain

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

article qui se vend bien

A

best seller

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

panneau

A

billboard

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

résultat financier

A

bottom line

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

pouvoir d’achat

A

buying power

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

liquide

A

cash

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

recensement

A

census

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

caisse (sortie)

A

check out

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

concurrent

A

competitor

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

critères

A

criteria

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

compte client

A

customer file

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

fidélité du client

A

customer loyalty

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

données

A

data

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

conception

A

design

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

concepteur

A

designer

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

étude sur document

A

desk study

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

prix réduit

A

discount price

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

tête de gondole

A

end display

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

niveau de l’oeil

A

eye-level

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

étude sur le terrain

A

field study

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

goût

A

flavour

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

stratégie de vente

A

hard sell tactics

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

foyer

A

household

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

achat impulsif

A

impulse buying

Q

en gros

A

in bulk

Q

incitation

A

incentive

Q

article

A

item

Q

publicité (poste)

A

junk mail

Q

étiquette

A

label

Q

lancement

A

launching

Q

prospectus

A

leaflet

Q

cycle de vie

A

life cycle

Q

emplacement

A

location

Q

carte de fidélité

A

loyalty card

Q

de luxe

A

luxury

Q

leader sur le marché

A

market leader

Q

étude de marché

A

market research

Q

segment de marché

A

market segment

Q

part de marché

A

market share

Q

grand public

A

mass market

Q

intermédiaire

A

middleman

Q

créneau

A

niche

Q

prix psychologique

A

odd pricing

Q

achat en ligne

A

online buying

Q

magasin

A

outlet

Q

emballage

A

packaging

Q

courrier personalisé

A

personal mail

Q

point de vente

A

point of sale

Q

prix forts

A

premium pricing

Q

rabais

A

price cut

Q

marge bénéficiaire

A

profit margin

Q

rapport qualité prix

A

quality price ratio

Q

gamme

A

range

Q

retour

A

recall

Q

coupon réponse

A

reply coupon

Q

prix de détail

A

retail price

Q

soldes / ventes

A

sales

Q

pénurie

A

shortage

Q

avoir du succès

A

succeed

Q

fournir

A

supply

Q

invendu

A

unsold

Q

haut de gamme

A

upscale

Q

bon

A

voucher

Q

sitation où tout le monde est gagnant

A

win-win situation