Avoidance systems

Question 1

Subcoritical avoidance system

Answer 1

Brain stem, amygdala and HYP

Question 2

Cortical avoidance system

Answer 2

vmPFC, PFC, Anterior Cingulate Gyrus,

Question 3

Greed

Answer 3

Our continuous search for reward, wanting more, bigger, better etc. Reason why commercials/marketing works. Associating it with sex, beauty, money etc.

Reward pathway of the brain

Question 4

Fear

Answer 4

very strong component in way you make choices. If fear takes over, overwriting it is very difficult.

FOMO is often used in commercials

Avoidance system or the brain

Question 5

Mirror neuron systems

Answer 5

Social animal speciality. When you see someone doing something, tendency to go along

Sup frontal gyrus, intraparietal sulcus

Question 6

Herd behaviour

Answer 6

Social compliance

Ash experiment, choose a line that’s same as stimuli, if the group (part of exp.) said wrong answer, follow the crowd despite clearly seeing

Post-hoc rationalisation follows

fMRI (more complex task):
- Followers (41% show changed activity in VC, so really saw it)
- non followers more activity in amygdala