Attitudes To Empire 1914-1947

Question 1

Government promotion of empire: empire marketing board 1926

Answer 1

Leo Amery

Encourage consumption of empire items through posters and advertising campaigns

Question 2

Government promotion of empire: when was the board more active?

Answer 2

Following Great Depression

Question 3

Government promotion of empire: exhibitions

Answer 3

Wembley 1924- gov payed half the 2.2m cost

Pavilions advertising every country in empire and fun fair

Question 4

How many exhibition visitors 1924 and 5

Answer 4

Empire “in minature”
1924- 17m visitors
1925 9m

Question 5

Non governmental organisations: the BBC

Answer 5

Set up by 1923 John Reith conservative politician with a pro imperial stance

Question 6

The BBC- Christmas and events

Answer 6

Broadcasts from 1932 kings speech and empire focus

Imperial events exhibitions and public celebration

Question 7

The BBC 1932

Answer 7

Began an Empire Service broadcast to all countries of empire

Question 8

Education and the empire: Cambridge

Answer 8

Professors in imperial history- imperial history chair train colonial servents

Question 9

Education and the empire: 1917

Answer 9

School of oriental and African studies

Question 10

Education and the empire: textbooks

Answer 10

Re written focus more on commonwealth and welfare/ helping

Question 11

Which subjects focused on the empire

Answer 11

Focal point for geography history and literature

Question 12

Literature and film: cinema

Answer 12

Saunders of the river 1935

Used empire as a backdrop for adventure- excitement

Question 13

Literature:

Answer 13

Children’s literature celebrated empire

GA Henty remained popular

Question 14

Music and the empire: edward Elgar

Answer 14

Land of hope and glory- 1924 exhibition

1934 his death almost symbolised the passing of the grand imperial era

Question 15

Music and the empire: Noel coward

Answer 15

Mad dogs and Englishmen- mocking of colonial administrators

Question 16

Commercial advertising: what did they use and example

Answer 16

Imperial motif to promote co operative wholesale society- celebrated global links in advertisement
CWs tea with packets containing collectible cards illustrating places in empire

Question 17

Informal links

Answer 17

Relatives emigrated to Aus
Missionaries spoke in church
Army/ navy

Question 18

Representations of the empire: jingoism

Answer 18

Lost attraction after atrocities of WW1

Presented more as a family of nations

Question 19

Empire day

Answer 19

Celebrated across whole empire

Question 20

WW2

Answer 20

Tried to promote positive images of empire

Question 21

Ministry of information films

Answer 21

49th parallel and West Indies calling

Stressed need for tolerance of other ethnicities in empire

Question 22

The extent of imperial sentiment: fraction of population that didn’t know the difference between colony and dominion

Answer 22

3/4

Question 23

The extent of imperial sentiment: fraction that couldn’t name a single British colony

Answer 23

1/2

Question 24

The extent of imperial sentiment: class

Answer 24

Depended on class as to how much contact you have with empire

Question 25

The impact of WW1 Elgar

Answer 25

New culture devel which shattered imperial illusion

Elgar our aside jingoism and in 1919 comprises his cello concerto which was interpreted as an elegy

Question 26

Role of public schools: Robert Pearce

Answer 26

Created colonial admin imperial mentality

Question 27

Survival of imperialist ideals

Answer 27

Government censorship to portray wars in positive light

British board of film censors- non governmental

Question 28

Suspicion of the empire

Answer 28

Increasing doubts about justice of imperial rule and rights of native peoples