Attitudes: Evaluating our World Flashcards
What are attitudes? What is ABC?
Evaluation of a specific stimulus, they can vary in tone (positive and negative) and strength (mild to high), can be ambivalent
A- affective component
B- behaviour component
C- cognitive component
What is the likert scal?
Numerical scale, includes set of possible answers with labeled anchors (1- disagree 5- agree)
What is the response latency?
Amount of time it takes to respond to a stimulus, which also tells you how much you care about it
How do you measure attitudes?
Implicit attitude measure (indirect measure that doesn’t involve self report), nonverbal measures, physiological measures
What is the mere exposure effect?
Objects become better liked with repeated exposure, we like things more when they are familiar to us (and the opposite if negative)
What is operant conditioning?
Using reinforcement or punishment to strengthen or weaken a behaviour
What is observational learning?
Watching models and repeating their actions, can explain how we acquire attitudes, fears, opinions or specific behavioural (ex.: ontarians drivers)
Do attitudes influence behaviour?
Sometimes, but attitudes does not always predict behaviour
What is the theory of planned behaviour?
Attitudes, social norms and perceived control all lead to behaviours, however if nobody checks on you, you might/probably not do it ==> (check box)
What are three factors to consider when evaluating behaviours?
Strength of attitude: stronger the attitude = more likely to behave accordingly
Specificity: specific attitudes are more likely to be acted on than general attitudes
Accessibility: degree to which a concept is active in our consciousness
What is cognitive dissonance?
Inconsistency between attitudes and behaviours
What is the system justification theory (belief in a just world)?
Theory that people are motivated to see the existing sociopolitical system as desirable, fair, and legitimate
What is post-decision dissonance?
When we have to reject one appealing choice in favor of another, we will devaluate the option not selected to make us feel better (oh, i didn’t even want it anyway) ==> protect self-esteem
