Attitudes

Question 1

Define attitude

Answer 1

An opinion established over time about ourselves, issues, and other people. Assist in dealing with complex information about the social world.

Question 2

How are attitudes formed as well as impacted?

Answer 2

Form from emotions (affective), behavior, and cognition (thought/belief). Attitudes can be impacted by culture, gender, age and spiritual beliefs

Question 3

What is the tricomponent model of attitudes?

Answer 3

Cognitive: a person’s thoughts, ideas and understanding about an attitude object
Affective: a person’s feelings and emotional response to an attitude object
Behavior: a person’s behavior towards an attitude objects

Question 4

How are attitudes measured?

Answer 4

• Observational methods
• Qualitative self reports
• Quantitative self reports

Question 5

Observational methods - advantages/disadvantages

Answer 5

Advantage: Useful in sensitive issues as subject is unaware they’re being watched and will behave naturally
Disadvantages: Doesn’t demonstrate strength of attitude, and may be biased as researcher needs to judge what they believe the behavior is showing

Question 6

Qualitative self reports - advantages/disadvantages

Answer 6

Advantages: Allows for rich detail as well as more information
Disadvantages: Cannot be statistically analyzed and time consuming

Question 7

Quantitative self reports - advantages/disadvantages

Question 8

Quantitative self reports - advantages/disadvantages

Answer 8

Advantages: Can be easily analyzed. Able to measure intensity of attitude
Disadvantages: Limited amount of information and detail

Question 9

Cultural differences in attitudes

Answer 9

Individualistic: individual > group
Collectivistic: group > individual