AttitudeInRelationship FINALS UNSELF

Question 1

*Refer to beliefs, feelings, or
behavioral tendencies a
person has toward attitude
objects, i.e., person, place,
thing, or idea.
*Can either be _______or
___________

Answer 1

• Attitudes
  ***Can either be positive or negative

Question 2

*Generally, attitudes of a person develop over time and
have several components. They are normally acquired
from two sources:

Answer 2

1.Personal experience
2.Vicarious experience (accounts by others)

Question 2

How Attitudes Originate
*Attitudes are also learned from others through
_______

Answer 2

modeling

Question 3

Persuasion & Attitude Change

________are not permanent. They can be
modified even after they have been formed…

Answer 3

Attitudes

Question 4

Persuasion & Attitude Change

plays a huge part in the change process…

Answer 4

Persuasive communication

Question 5

Persuasion & Attitude Change

The extent of change depends on the_______,
the _____ , and the
__________.

Answer 5

The extent of change depends on the speaker,
the message , and the
listener.

Question 6

*These behavioral tendencies can be described in
terms of three components:
‣
Affective component
‣
Behavioral component
‣
Cognitive component

Answer 6

ABC Model of Attitudes (Ostrom, 1969)

Question 7

• this involves a person’s feelings/emotions
  toward the attitude object.
• For example: “I am scared of clowns.”

Answer 7

A

Affective Component

ABC Model of Attitudes (Ostrom, 1969)

Question 8

• this involves a person’s way of acting or
  behaving around the attitude object.
• Example: “I will avoid clowns and scream
  if I see one.”

Answer 8

B

Behavioral Component

ABC Model of Attitudes (Ostrom, 1969)

Question 9

• this involves a person’s belief/knowledge
  about the attitude object.
• Example: “I believe clowns are evil.

Answer 9

C

Cognitive Component

ABC Model of Attitudes (Ostrom, 1969)

Question 10

Functions of Attitude
*Attitudes can serve functions for the individual.
Daniel Katz (1960) outlines four functional areas:

Answer 10

1.Knowledge
2.Ego-expressive
3.Adaptive
4.Ego-defensive

Question 11

• Attitudes provide meaning _________
  which help us organize and structure our
  experiences in ways that help predict what
  is likely going to happen.
• Example: Knowing a person’s attitude gives
  you an idea how that person would react.

Answer 11

Functions of Attitude (1)

Knowledge

Question 12

Attitudes are part of our identity which
help assert who we are either through
verbal or non-verbal expressions.

Answer 12

Functions of Attitude (2)

Ego-expressive

Question 13

Positive attitudes or attitudes within the
norms are rewarded with approval and
social acceptance. We therefore
in order to
fit in
.

Answer 13

Functions of Attitude (3)

Adaptive

Question 14

-Motivated by self-interest and/or self
preservation, we also exhibit attitudes that
produce favorable results, or, whenever we
feel threatened, we behave in ways that
protect ourselves.
- Example: No matter how distasteful you find
your narcissistic boss, you remain cooperative

Answer 14

Functions of Attitude (4)

Ego-defensive