Attitude Flashcards
Attitude
A value aimed at an object
Socialisation
Process where cultural vales are learnt by associating with others
How do we learn attitude
Learnt from significant others when information is reinforced or repeated
Attitude formation (positive)
Attitude conditioned by behaviour that is successful and reinforced
Attitude formation (negative)
If behaviour is learnt that is negative it can cause a negative attitude if it’s reinforced negatively
Triadic model (3 parts)
Cognitive
Affective
Behavioural
Cognitive
Your beliefs and thoughts
Affective
Your feelings or emotional responses
Behavioural
Your actions or intended behaviour
How do we learn positive attitudes?
Learned from role models Familiarisation Learned from beliefs Learned from influence of significant others Learned from enjoyable experiences Learned by conditioned behaviour
Attitude change (2 concepts)
Cognitive dissonance
Persuasive communications
Cognitive dissonance
New information given to performer to cause unease and motivate change to their existing beliefs
Dissonance
Create some conflict
Persuasive communication
You can be talked around but it is hard if core beliefs are stable making people resilient to change
How can cognitive dissonance be used?
Making activity more fun and enjoyable than expected potentially changing an opinion.
Bring in a specialist role model from other other to promote topic