Attitude Flashcards
What is an attitude
Ideas charged with emotions that produce specific behaviour to a specific situation
How are attitudes formed
Through socialisation picking up other people’s opinions and values.
We learn them from significant others.
Our attitudes are formed by familiarization and reinforcement.
What is the triadic model
CAB
Cognitive- beliefs and thoughts eg believe in the benefits of exercise
Affective- feeling/emotions eg enjoy training and exercising
Behavioural- actions/ intended behaviour eg they train/ exercise more
What are the two main ways to change attitudes
Cognitive dissonance
Persuasive communication
How can cognitive dissoancne change attitudes
New information is given to a performer to cause disharmony and make them question their existing beliefs, to motivate change.
New information has to outweigh old information.
Change the components of the triadic model.
Cognitive- give new information
Affective - creates new emotions
Behavioural- act on new beliefs.
How does persuasive communication change attitudes
Effective communication to promote change
-New information has to outweigh the old information
Message needs to be given from someone of high status to be more effective
Situation and timing of message has to be right and has to be understood
How can negative attitudes be changes to positive attitudes
- make training fun
-use positive reinforcement
-use role models
-cognitive dissonance
-exolain benefits of exercise