AP psychology chapter 14 Flashcards
Social cognition
Majorly influences attitude formation and attribution theories, people act like scientists when going through their daily life.
Attitude
A set of beliefs and feelings.
Mere exposure effect
People will like something more the more they are exposed to it.
Central route
Deeply processing/analyzing persuasive messages.
Peripheral route
Analyzing other aspects of a persuasive message besides the actual content, such as the speaker.
Richard LaPierre
Tested on attitude. Found that attitude does not always equate to behavior. In 1934, traveled to many hotels and restaurants with a Chinese couple. Were faced with minimal discrimination, although after contacting the places they visited, 90% said they wouldn’t serve Chinese people.
Cognitive dissonance theory
People are motivated to have consistent attitudes and behaviors.
Leon Festinger and James Carlsmith
Tested cognitive dissonance. Participants performed a boring task, and were paid a dollar to lie and tell someone it was interesting. Another group was paid 20 dollars to lie about the task, the first group had more positive attitudes than the other group bc they had less motivation to lie than the other group, resulting in more dissonance and the changing of their attitudes to decrease dissonance.
Foot-in-the-door
Small request followed up by a larger one.
Door-in-the-face
Unreasonably large request followed up by a smaller one.
Norms of reciprocity
People feel obligated to return favors.
Attribution theory
Tries to explain how people determine the cause of what they observe.
Dispositional/person attribution
Attributing behavior to internal individual characteristics (dispositions) in a person.
Situation attribution
Attributing behavior to external/situational factors.
Situation-stable attribution
Attributing behavior to stable, unchanging external factors/situations.
Person-stable attribution
Attributing behavior to stable, unchanging characteristics in a person (someone was always something).
People-unstable attribution
Attributing behavior to temporary/indefinite internal factors/actions of a person.
Situation-unstable attribution
Attributing behavior to temporary/indefinite external factors/situations.
Harold Kelley
Proposed a theory that explains how attributes are made based on consistency, distinctiveness, and consensus.
Consistency
Is the occurrence usual or unusual? (used to determine stable or unstable attributions)
Distinctiveness
How similar is the situation compared to others?
Consensus
How have others in the same situation responded? (used to determine person or situation attribution).
Self-fulfilling prophecy
Expectations influence how others act.