9: Text Information and Media Flashcards
Simple and flexible format of presenting information or conveying ideas whether hand-written, printed, or displayed on-screen.
Text
“Any human-readable sequence of characters” that can form intelligible words
Text
3 Types of Text
Hypertext
Plaintext or Unformatted Text
Formatted Text
It serves to link different electronic documents and enable users to jump from one file to another in a nonlinear way
Hypertext
Fixed sized characters having essentially the same type of appearance
Plaintext
Unformatted Text
Text whose appearance can be changed using various font parameters
Formatted Text
6 Common Types of File Formats
TXT RTF DOC/DOCX XLS/XLSX PPT/PPTX PDF
Plaintext file with no formatting
TXT
Default format for the Notepad App in Windows as well as most other text editors
TXT
RTF
Rich Text Format
Widely accepted generic word processing format that nearly all word processing applications can read and write
RTF
Includes basic text formatting options including fonts, attributes, paragraph indentations, margins, bullets and numberings, and headers/footers.
RTF
The current format for Microsoft Word documents and is also used by many other word processing applications for compatibility with MS Word
DOC/DOCX
Earlier versions of MS Word, Excel, and PowerPoint documents used in 2003 and earlier and are still supported
DOC
XLS
PPT
Used by the spreadsheet application MS Excel as its default format
XLS/XLSX
Used by the presentation application MS PowerPoint as it’s default format
PPT/PPTX
Portable Document Format
The default format for Adobe Acrobat and Adobe Reader
Format designed to make document formatting consistent when distributing documents across platforms to make sure that the file looks the same, without any variation in fonts or spacing
Also called font, font type, or type
Typeface
Refers to the representation or style of text in the digital format
Typeface
Usually comprised of alphabets, numbers, punctuation marks, symbols and other special characters
Typeface
5 Types of typefaces
Serif Sans Serif Slab Serif Script Decorative
Typeface that connotes formality and readability in large amounts of text
Serif
Usually used for body text of books, newspapers, magazines, and research publications
Serif
Gives off a classic or elegant look when used for titles of headings
Serif
Brings clean or minimalist look to the text
Sans Serif
Used for clear and direct meaning of text such as road signage, building directory or nutrition facts in food packages
Sans Serif
Gives a modern look and is used primarily in webpage design
Sans Serif
Carries a solid or heavy look to the text and can be used for large advertising signs on billboards
Slab Serif
Draws much attention to itself because of its brush-like strokes
Script
Typeface that must be used sparingly and not to be used in large body texts
Script
Usually used in wedding invitation cards or other formal events
Script
Caters to a wide variety of emotions or themes
Decorative
7 Design Principles and Elements
- Emphasis
- Appropriateness
- Proximity
- Alignment
- Organization
- Repetition
- Contrast
Design principle and element pertaining to the importance or value given to a part of the text content
Emphasis
Forms of emphasis
Bold text Italicized heavier weight darkened/lightened enlarged
How fitting or suitable the text is used for a specific audience, purpose, or event
Appropriateness
How near or how far the text elements are from each other.
Bringing text with similar context closer together
Proximity
How the text is positioned in the page
Alignment
4 types of Alignment
Left
Center
Right
Justified
The conscious effort to organize the different text elements in a page ensuring that while some text elements are separated from each other, they are still somehow connected with the rest of the elements
Organization
Consistency of elements and the unity of the entire design
Repetition
Repeating some typefaces within the page
Repeition
Creates visual interest making two elements different from each other
Contrast
7 Principles of Design in Visual Media
Emphasis Alignment Balance Contrast Movement Repetition/Rhythm Unity
Provides stability and structure to a design
Balance
The distribution of the visual weight of objects, colors, texture, and space
Balance
3 forms of Balance
Symmetrical
Asymmetrical
Radial
Balance where the page elements are centered, creating mirror images.
Symmetrical
Elements used on one side of the design are similar to those on the other side
Symmetrical
Balance where there is an odd number of elements of off-centered elements in a page
Asymmetrical
Sides are different but still looked balance
Asymmetrical
Balance where elements on the page radiate from a central point
Radial
The path our eyes follow when we look at a work of art
Movement
Its purpose is to create unity in the artwork with eye travel which can be achieved using repetition, rhythm, and action
Movement
Ties the work together by relating the various components of a work together
Movement
The repetition of visual movement (colors, shapes, or lines)
Rhythm
Essential to keep rhythms exciting and active and to avoid monotony
Variety
Part of the design that catches the viewer’s attention
Emphasis
Used by artists to create dominance and focus in their work
Emphasis
Differences in values, colors, textures, shapes and other elements
Contrast
Create visual excitement and add interest to the work, occurring when two parts of a design are different
Contrast
One way of emphasizing parts of a layout or guiding the readers’ eyes to specific areas of the page
Contrast
The feeling of harmony between all parts of the work of art creating a sens eof completeness
Unity
Provides the cohesive quality that makes an artwork feel complete and finished
Unity
Principle of design governing how text and graphics lne up with each other
Alignment
