1: [Introduction] Communication Process Flashcards
A process by which information is exchanged between individuals using a common system of symbols, gestures, signs, or behavior.
Communication
Process by which messages or information is sent from one place to another, or to the message itself.
Communication
Try to define communication in your own words.
keywords: transmission, exchange, interpretation, connect, information
2 basic types of communication
Verbal and Nonverbal Communication
Gestures
Type of communication base on spoken words delivered through various different means and to a present and active audience.
Verbal Communication
Type of communication done with words or symbols written or projected.
Nonverbal Communication
Type of communication base on bodily movements and cues established and done with meaning or intent.
Gestures
Name the 7 major elements of Communication Process
Source Message Encoding Channel Decoding Receiver Feedback
Refers to the person or thing attempting to share information to another
Source
Origin of Information
Source
Only qualification of source:
The ability to transmit information through a channel, to a receiver.
Information one wants to communicate
Message
Process of assembling the message into a representative design with goals of ensuring that the receiver can comprehend it
Encoding
Avenue used to send or convey the message through
Channel
Process wherein the receiver’s abilities in listening, reading, and understanding will take place.
Decoding
Process of comprehension and understanding of the message.
Decoding
One who accepts the message
Receiver
Moment of reckoning where a reaction or response is generated from the message conveyed.
Feedback
Defined as an answer or reply
Response
Critical assessment on the information produced
Feedback
Difference between feedback and response
Feedback: assessment
Response: answer
Who invented the Lasswell’s Communication Model?
Harold D. Lasswell
It is a communication model described to be linear and one-way. Has 5 components and claims that a mistake or disruption in of these components will affect all
Lasswell’s Communication Model (1948)
5 components of Lasswell’s Communication Model
Communicator Message Medium Receiver Effect
2 contributors to the Shannon-Weaver Model of Communication
Claude Elwood Shannon
Warren Weaver
described as the “mother of all models”
Shannon-Weaver Model of Communication (1948)
Model of communication where “noise” is considerable factor.
Shannon-Weaver Model of Communcation
6 components of Shannon-Weaver Model
Sender Encoder Channel Decoder Receiver Noise
Described as the source of the information who makes the message and chooses the channel.
Sender
Machine that converts message into signals or binary data
Encoder/Transmitter
Medium used to send the message
Channel
Machine used to translate signals or binary data into message
Decoder
The place where the message must reach. Also responsible for providing feedback according to the message received.
Receiver
Described as a physical disturbance in the channel which does not let the message get to the receiver as what is sent
Noise
Contributors to Osgood-Schramm Model of Communication
Charles Edgerton Osgood (stated that communication is circular) Wilbur Schramm (introduced the idea of semantic barriers)
Model that described communication as a 2-way circular process with the consideration of semantic barriers
Osgood-Schramm Model of Communication (1954)
Person who encodes the message
Sender
The content/information being shared
Message
Person who decodes the message
Receiver
The differences in background, beliefs, experiences, and values that influence how the sender conveys the message and how the receiver interprets it.
Semantic Barriers
A communication model described to be “critical” and considers the fact of multiple communicators and messages, as well as the different stimuli affecting the quality of the communication itself.
Westley-MacLean’s Model of Communication (1957)
One responsible for filtering the message in realms of mass communication, only conveying what is necessary, appropriate, and needed by the mass.
Gatekeeper
Person’s social and cultural reality formed from experiences
Objects of Orientation
Physical and psychological situation where the message is being created and sent
Environment
People described to have the ability to influence other people’s opinions
Opinion Leaders
Person behind the Berlo’s SMCR Model of Communication
David Berlo
Discusses the different criteria and factors affecting the individual components of communication
Berlo’s SMCR Model of Communication (1960)
Channels or tools used for communication and distribution of information
Media
It is the knowledge obtained and gathered, which is then shared to other people.
Information
