6: Media and Information Sources Flashcards
Also known as the local knowledge
Indigenous Knowledge (IK)
Knowledge unique to a given culture or society
Indigenous Knowledge
Knowledge system generated by universities, research institutions and private firms.
International Knowledge System
Owned, controlled and managed by indigenous peoples in order for them to develop and produce culturally appropriate information in the languages understood by the community.
Indigenous Knowledge
4 CHARACTERISTICS OF INDIGENOUS MEDIA
- oral tradition of communication
- store information in memories
- information exchange is face-to-face
- information are contained within the border of the community
A place in which literary, musical, artistic, or reference materials are kept for use but not for sale
Library
Selects and provides you content that are easy to access.
Library
When did the Library came into existence?
Birth of the printing press
Main role of the library
To organize and provide access to information
Steward of good information collection
Library
Has transferable information and endurable as a medium
Books
Cons of Books
- Environmental issues
- Costly/Expensive
Pros of Books
- Transferable information
- Enduring medium
Has targeted geographical areas, loyal readership, and can be shared with others
Magazines and Newspapers
Cons of Newspapers and Magazines
- Newspapers are only valid for 1 day
- Message can be lost (60% are ads)
- Magazines have niche audience
Pros of Magazines and Newspapers
- Loyal readership
- Target geographical areas
- Can be shared with others
Pros of Cinema
- Can enter local/international film festivals and competitions
- Reaches many demographics, literate or not
Cons of Cinema
- Expensive production
- May/may not hold interest or attention
Pros of Television
- Quickly spreads messages
- Improves credibility
- Large scale communication activities
Cons of Television
- Expensive
- Short and has to be repeated
- Advertisements can be skipped
- Traditional TV is less watched by younger people
Pros of World Wide Web
- Main point of contact between user and audience
- Acts as hub
- Easy to access
- 24/7 interaction with target audience
Cons of WWW
- No quality control over available data
- High cost maintenance (constant updating)
- Information control
Pros of Social Media
- Reach the correct audience through hashtags/following relevant groups
- Attract large number of people in short time
- Drive traffic to other communication actions
- Bring people together
- Gather info about target
- Easy feedback
- Place for real-life experiences to be exchanged
- Give voice to timid people
Cons of Social Media
● Time consuming
● Need fresh content
● Can’t control the message or how people react to online contents
● Campaigns can get hijacked by detractors
● Bad news go viral
● Mistakes can happen in real time with thousand of witnesses
● Negative feedback can’t be ignored
● Do not capture tone
4 ASPECTS TO CONSIDER IN MEASURING INFORMATION QUALITY
- Information provided by a source is credible and reliable.
- Breadth and depth of the discussion on a topic is also consideration.
- Information can be cross-referenced.
- Manner on how the information has been dealt by the source is ethical and legal.
Large-scale communication system that quickly spreads credible messages
Television
An easy to access hub of information that allows user and audience contact
World Wide Web (WWW)
