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Media and Information Literacy > 6: Media and Information Sources > Flashcards

6: Media and Information Sources Flashcards

1
Q

Also known as the local knowledge

A

Indigenous Knowledge (IK)

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2
Q

Knowledge unique to a given culture or society

A

Indigenous Knowledge

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3
Q

Knowledge system generated by universities, research institutions and private firms.

A

International Knowledge System

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4
Q

Owned, controlled and managed by indigenous peoples in order for them to develop and produce culturally appropriate information in the languages understood by the community.

A

Indigenous Knowledge

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5
Q

4 CHARACTERISTICS OF INDIGENOUS MEDIA

A
  • oral tradition of communication
  • store information in memories
  • information exchange is face-to-face
  • information are contained within the border of the community
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6
Q

A place in which literary, musical, artistic, or reference materials are kept for use but not for sale

A

Library

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7
Q

Selects and provides you content that are easy to access.

A

Library

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8
Q

When did the Library came into existence?

A

Birth of the printing press

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9
Q

Main role of the library

A

To organize and provide access to information

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10
Q

Steward of good information collection

A

Library

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11
Q

Has transferable information and endurable as a medium

A

Books

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12
Q

Cons of Books

A
  • Environmental issues

- Costly/Expensive

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13
Q

Pros of Books

A
  • Transferable information

- Enduring medium

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14
Q

Has targeted geographical areas, loyal readership, and can be shared with others

A

Magazines and Newspapers

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15
Q

Cons of Newspapers and Magazines

A
  • Newspapers are only valid for 1 day
  • Message can be lost (60% are ads)
  • Magazines have niche audience
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16
Q

Pros of Magazines and Newspapers

A
  • Loyal readership
  • Target geographical areas
  • Can be shared with others
17
Q

Pros of Cinema

A
  • Can enter local/international film festivals and competitions
  • Reaches many demographics, literate or not
18
Q

Cons of Cinema

A
  • Expensive production

- May/may not hold interest or attention

19
Q

Pros of Television

A
  • Quickly spreads messages
  • Improves credibility
  • Large scale communication activities
20
Q

Cons of Television

A
  • Expensive
  • Short and has to be repeated
  • Advertisements can be skipped
  • Traditional TV is less watched by younger people
21
Q

Pros of World Wide Web

A
  • Main point of contact between user and audience
  • Acts as hub
  • Easy to access
  • 24/7 interaction with target audience
22
Q

Cons of WWW

A
  • No quality control over available data
  • High cost maintenance (constant updating)
  • Information control
23
Q

Pros of Social Media

A
  • Reach the correct audience through hashtags/following relevant groups
  • Attract large number of people in short time
  • Drive traffic to other communication actions
  • Bring people together
  • Gather info about target
  • Easy feedback
  • Place for real-life experiences to be exchanged
  • Give voice to timid people
24
Q

Cons of Social Media

A

● Time consuming
● Need fresh content
● Can’t control the message or how people react to online contents
● Campaigns can get hijacked by detractors
● Bad news go viral
● Mistakes can happen in real time with thousand of witnesses
● Negative feedback can’t be ignored
● Do not capture tone

25
Q

4 ASPECTS TO CONSIDER IN MEASURING INFORMATION QUALITY

A
  1. Information provided by a source is credible and reliable.
  2. Breadth and depth of the discussion on a topic is also consideration.
  3. Information can be cross-referenced.
  4. Manner on how the information has been dealt by the source is ethical and legal.
26
Q

Large-scale communication system that quickly spreads credible messages

A

Television

27
Q

An easy to access hub of information that allows user and audience contact

A

World Wide Web (WWW)

Media and Information Literacy (14 decks)

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