7: Media and Information Languages Flashcards
Codes, conventions, formats, symbols and narrative structures that indicate the meaning of media messages to an audience.
Media Languages
Systems of signs that create meaning when put together
Codes
Study of signs
Semiotics
Show what is beneath the surface of what we see or iconic symbols that are easily understood.
Symbolic Codes
Use of language style and textual layout
Written Codes
Ways in which equipment is used to tell the story
Technical Codes
Includes sound, camera angles, types of shots and lighting as well as camera techniques, framing, depth of field, lighting, exposure and juxtaposition.
Technical Codes
Refers of the type of kind of any object
Genre
Appears within a medium for communication and can be a basis where the audience may select a text on.
Media Genre
4 ROLES OF GENRE IN UNDERSTANDING MEDIA MESSAGES
- One’s roles in the society
- Group purposes
- Professional and organizational preferences and prerequisites
- Cultural constraints
Ways to analyze genre (5)
- Place the given genre-text in a situational context.
- Survey Existing Literature.
- Refine the situation or contextual analysis of the text.
- Select corpus or body of works that characterized the genre.
- Study the institutional context.
Happens when one of the communicators is not familiar with the signs and cues used by the other
Communication Breakdown
Language is a _____.
Code
6 CODES AND TEXTUAL FEATURES OF AUDIO-VISUAL MESSAGES
- Narrative
- Characterization
- Basic themes, topics, subject matter, and values
- Setting
- Iconography
- Filmic Techniques
Generally accepted way of doing things that has formed into a habit due to repeated exposure and experience of the messages
Convention
