3: Evolution of Traditional to New Media

Question 1

Age of the discovery of fire, paper from plants, tools and weapons

Answer 1

Pre-Industrial Age (<1700)

Question 2

Period wherein machineries powered by water and steam took over the production and manufacturing of various products

Answer 2

Industrial Age (1700s-1930s)

Question 3

Invention of mass production of books and other literary devices through the printing press

Answer 3

Industrial Age

Question 4

Printing press using wood blocks

Answer 4

Pre-Industrial Age

Question 5

Invention of motion pictures

Answer 5

Industrial Age

Question 6

Telephones, and telegraphs

Answer 6

Industrial Age

Question 7

Clay tablets, cave paintings

Answer 7

Pre-Industrial Age

Question 8

Early forms of tabloids, papers, and government publications

Answer 8

Pre-Industrial Age

Question 9

Age of Literacy

Answer 9

Industrial Age

Question 10

Invention of transistor devices helping long distance communication to become more efficient

Answer 10

Electronic Age

Question 11

Transistor radio, television, early computers

Answer 11

Electronic Age

Question 12

Period where internet became a more efficient way for faster communication

Answer 12

New Information Age (1900s-2000s)

Question 13

Creation of social networks, and smart devices

Answer 13

New Information Age

Question 14

McLuhan’s Mantra

Answer 14

Medium is the message.

Question 15

Theory stating that society is driven by changes in media and communication technology

Answer 15

Technological Determinism

Question 16

Type of media requiring little to no involvement from audiences

Answer 16

Hot Media

Question 17

Type of media with high levels of interactivity and more involvement.

Answer 17

Cold Media

Question 18

The idea that everyone in the world is interconnected through media.

Answer 18

McLuhan’s “Global Village”

Question 19

Theory stating that culture and society shapes and is in control of the progression of technology.

Answer 19

Cultural Determinism

Question 20

Type of media that has specific characteristics and functionalities

Answer 20

Traditional Media

Question 21

Type of media with more interactive experience and integrates all aspects and forms of media

Answer 21

New Media

Question 22

4 Main Categories of New Media

Answer 22

Interpersonal Communication Media
Interactive Play Media
Information Search Media
Collective Participatory Media

Question 23

Category of new media that allows for easier communication

Answer 23

Interpersonal communication Media

Question 24

Pertains to games and other forms of entertainment in new media

Answer 24

Interactive Play Media

Question 25

Uses the world wide web in sourcing and gathering of information

Answer 25

Information Search Media

Question 26

New media that allows participation of audiences and the mediation of media in social media interactions through posts.

Answer 26

Collective Participatory Media

Question 27

(5) FUNCTIONS OF COMMUNICATION MEDIA

Answer 27

• monitoring of social issues
• education in the meaning and significance of facts
• provide platforms for public discourse
• give publicity to government and political institutions
• serve as channels for advocacy of political views