3: Evolution of Traditional to New Media Flashcards
Age of the discovery of fire, paper from plants, tools and weapons
Pre-Industrial Age (<1700)
Period wherein machineries powered by water and steam took over the production and manufacturing of various products
Industrial Age (1700s-1930s)
Invention of mass production of books and other literary devices through the printing press
Industrial Age
Printing press using wood blocks
Pre-Industrial Age
Invention of motion pictures
Industrial Age
Telephones, and telegraphs
Industrial Age
Clay tablets, cave paintings
Pre-Industrial Age
Early forms of tabloids, papers, and government publications
Pre-Industrial Age
Age of Literacy
Industrial Age
Invention of transistor devices helping long distance communication to become more efficient
Electronic Age
Transistor radio, television, early computers
Electronic Age
Period where internet became a more efficient way for faster communication
New Information Age (1900s-2000s)
Creation of social networks, and smart devices
New Information Age
McLuhan’s Mantra
Medium is the message.
Theory stating that society is driven by changes in media and communication technology
Technological Determinism
Type of media requiring little to no involvement from audiences
Hot Media
Type of media with high levels of interactivity and more involvement.
Cold Media
The idea that everyone in the world is interconnected through media.
McLuhan’s “Global Village”
Theory stating that culture and society shapes and is in control of the progression of technology.
Cultural Determinism
Type of media that has specific characteristics and functionalities
Traditional Media
Type of media with more interactive experience and integrates all aspects and forms of media
New Media
4 Main Categories of New Media
Interpersonal Communication Media
Interactive Play Media
Information Search Media
Collective Participatory Media
Category of new media that allows for easier communication
Interpersonal communication Media
Pertains to games and other forms of entertainment in new media
Interactive Play Media
Uses the world wide web in sourcing and gathering of information
Information Search Media
New media that allows participation of audiences and the mediation of media in social media interactions through posts.
Collective Participatory Media
(5) FUNCTIONS OF COMMUNICATION MEDIA
- monitoring of social issues
- education in the meaning and significance of facts
- provide platforms for public discourse
- give publicity to government and political institutions
- serve as channels for advocacy of political views
